The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
There’s an epidemic of underperformance plaguing teams and organisations.
Activity but no progress, meetings with no follow-up, confused responsibilities, impossible demands, missed milestones, low morale, poor engagement, talent drain…
What’s the cause?
Issues with accountability.
From broken promises and unrealistic expectations to finger-pointing and cultures of avoidance and blame, issues with accountability – and the fear that drives them – are rampant across business, government, and NGOs.
If you have people in your team, you have issues with accountability.
Own It! is the book for you if…You’ve been let down by a broken promise or expected to do the impossible at workYou’re struggling with lack of time, too many commitments and a culture of blameYou’re tired, frustrated and overwhelmed with what lies ahead and can’t see a way forwardYou’re a leader who knows your team could perform better, but aren’t sure what to try nextYou’re ready to break the mould, feel energized and engaged with your work, proud of your achievements, and excited about the future
Written with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it.
Everyone has heard of Bitcoin, but few know about the second largest cryptocurrency, Ethereum, which has been heralded as the "next internet."
The story of Ethereum begins with Vitalik Buterin, a supremely gifted nineteen-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer.
The Infinite Machine introduces Vitalik's ingenious idea and unfolds Ethereum's chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform-an infinitely adaptable foundation for experimentation and new applications-has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team's effort to get the Ethereum platform to scale so it can eventually be accessible to the masses.
Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud-turning some into millionaires and others into felons-and revolutionize our ideas about money.
Would you love to live carefree and happy in your golden years?Whether you want to discover great places to live in the USA and around the world that are inexpensive, set your home and social life up for optimal enjoyment, or explore the many ways you can live happily and productively in retirement, this audiobook will teach you everything you need to know.Choose wisely how you retire.As you prepare to ramp down from full-time employment, now's the time to think through what your life will look like when you're retired. Take steps now to plan a lifestyle that accommodates the activities and relationships that are important to you and that bring joy into your life.Plan ahead for comfort.Learn strategies for living comfortably in your retirement years. Plan for a healthy balance of social interaction and solitude, physical activity and rest.Live where you want.Whether you prefer to stay put or you've been just itching to get out of town, this audio book will help you weigh your options. Included are tips for adjusting to retirement in your own home, making the move to another city, or enjoying your sunset years in an entirely different country.Live a full life in retirement.Get some of the best strategies in the world to prepare yourself for a meaningful life after retirement. Discover a host of practical wisdom to help you choose how you will enter your next stage of life.Make your retirement years truly golden: Buy It Now!
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.Replete with scores of examples of campaigns that have been extremely effective, as well as those that have sparked outrage and boycotts, this audiobook provides eight basic rules that should guide you through the process of marketing as diversity becomes mainstream.
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* How to sell your property fast! A House Flipping Blueprint for amazing success!
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* Best way to rehab your property
* How to Get Colossal Cash Crowdfunding
* the Secrets to a Goldmine of Government Grants!
* Have expert knowledge with Real estate terms and definitions
* Expert Tips on Property Management & the Best Software to use!
* Expert Asset Protection with Business Insurance
* Get A Master Blueprint For Getting & Managing the "Peace of Mind" Tenants
If you are ready to get started now & want to learn how to find & finance Property Fast! ....
If you want the ULTIMATE ALL IN 1 Real Estate Investing Book, Then this Audio Book is for you!!!
Buy Now! So Don't wait... You'll wait your life away...
The author of Find Happiness Now shares simple shortcuts to improving your finances, your relationships, your free time, and your health.
In this practical handbook, motivational author and speaker, Jonathan Robinson tells, in short pieces for the time-starved reader, how to:Create four extra hours a dayCommunicate more effectively with other peopleGenerate more income and enhance your wealth
With this veritable road map to helping you achieve happiness, fulfillment, and prosperity, prepare to get on the fast track to success.
Praise for Shortcuts to Success
“Jonathan Robinson’s refreshingly original and practical suggestions read like the Cliffs Notes to a course called Life 101. Each page is chock full of wit, wisdom, and wonder.” —Robert B. Tucker, author of Innovation is Everybody’s Business
“Shortcuts to Success provides people with simple yet extremely effective ways to create the lives they truly deserve.” —John Gray, #1 New York Times–bestselling author of Men Are from Mars, Women Are from Venus
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