Today could be the day that you start a whole year of unlimited reading!
Add this book to bookshelf
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Write a new comment Default profile 50px
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Read online the first chapters of this book!
All characters reduced 7236434c7af12f85357591f712aa5cce47c3d377e8addfc98f989c55a4ef4ca5
Crossing the Chasm 3rd Edition - Marketing and Selling Disruptive Products to Mainstream Customers - cover

Crossing the Chasm 3rd Edition - Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

Publisher: HarperBusiness

  • 2
  • 5
  • 0

Summary

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing 
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.  
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Other books that might interest you

  • Ethernet Switching Fabric Complete Self-Assessment Guide - cover

    Ethernet Switching Fabric...

    Gerardus Blokdyk

    • 0
    • 1
    • 0
    How do we accomplish our long range Ethernet Switching Fabric goals?  How does the Ethernet Switching Fabric manager ensure against scope creep?  Is the Ethernet Switching Fabric process severely broken such that a re-design is necessary?  Will Ethernet Switching Fabric deliverables need to be tested and, if so, by whom?  How do we go about Securing Ethernet Switching Fabric?  
     
    
    Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
     
    
    Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
     
    
    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Ethernet Switching Fabric investments work better.
      
    
    This Ethernet Switching Fabric All-Inclusive Self-Assessment enables You to be that person.
     
    
    All the tools you need to an in-depth Ethernet Switching Fabric Self-Assessment. Featuring 702 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Ethernet Switching Fabric improvements can be made.
     
    
    In using the questions you will be better able to: 
     
    
    - diagnose Ethernet Switching Fabric projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices 
     
    
    - implement evidence-based best practice strategies aligned with overall goals 
     
    
    - integrate recent advances in Ethernet Switching Fabric and process design strategies into practice according to best practice guidelines
     
    
    Using a Self-Assessment tool known as the Ethernet Switching Fabric Scorecard, you will develop a clear picture of which Ethernet Switching Fabric areas need attention.
     
    
    Your purchase includes access details to the Ethernet Switching Fabric self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
     
    
    - The latest quick edition of the book in PDF
     
    
    - The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
     
    
    - The Self-Assessment Excel Dashboard, and...
     
    
    - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
     
    
    …plus an extra, special, resource that helps you with project managing.
     
    
    INCLUDES LIFETIME SELF ASSESSMENT UPDATES
     
    
    Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
    Show book
  • All Player HD Pro - cover

    All Player HD Pro

    All Player Hd Pro

    • 0
    • 1
    • 0
    All Player HD Pro is the best video player and mp3 music player for Android. Watch tv shows, movies, music videos as well as locally stored FLV and SWF flash video files. (You don't need to install Adobe Flash Player Plugin.)
    This is a highly efficient and convenient video playback tool. We ensure that your file is played original resolution, though the optimization of the encoding format files playback speed and effectiveness to achieve the best results.
    Do you know something about video formats from wiki? Come to read.
    Many analog and digital recording formats could be in use, and digital video clips could also be stored on a computer file system as files, which have their own formats. In addition to the physical format used by the data storage device or transmission medium, the stream of ones and zeros that could be sent must be in a particular digital video compression format, of which a number are available.
    Show book
  • What I Wish I Knew When I Was 20 - A Crash Course on Making Your Place in the World - cover

    What I Wish I Knew When I Was 20...

    Tina Seelig

    • 4
    • 21
    • 0
    A revised and updated edition of the international bestseller 
    Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text.  
    Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. 
    As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world—providing tangible skills and insights that will last a lifetime. Seelig is a wildly popular and award-winning teacher and in What I Wish I Knew When I Was 20 she shares with us what she offers her students –provocative stories, inspiring advice, and a big dose of humility and humor.  
      
    These pages are filled with captivating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving unprecedented success. Seelig throws out the old rules and provides a new model for reaching our potential.  We discover how to have a healthy disregard for the impossible; how to recover from failure; and how most problems are remarkable opportunities in disguise. 
      
    What I Wish I Knew When I Was Twenty is a much-needed book for everyone looking to make their mark in the world.
    Show book
  • Ethernet Services Second Edition - cover

    Ethernet Services Second Edition

    Gerardus Blokdyk

    • 0
    • 1
    • 0
    How do we go about Comparing Ethernet Services approaches/solutions?  How do you use Ethernet Services data and information to support organizational decision making and innovation?  What are the compelling business reasons for embarking on Ethernet Services?  How can you negotiate Ethernet Services successfully with a stubborn boss, an irate client, or a deceitful coworker?  How do we measure improved Ethernet Services service perception, and satisfaction?  
     
    
    This breakthrough Ethernet Services self-assessment will make you the reliable Ethernet Services domain master by revealing just what you need to know to be fluent and ready for any Ethernet Services challenge.
     
    
    How do I reduce the effort in the Ethernet Services work to be done to get problems solved? How can I ensure that plans of action include every Ethernet Services task and that every Ethernet Services outcome is in place? How will I save time investigating strategic and tactical options and ensuring Ethernet Services costs are low? How can I deliver tailored Ethernet Services advice instantly with structured going-forward plans?
     
    
    There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Ethernet Services essentials are covered, from every angle: the Ethernet Services self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Ethernet Services outcomes are achieved.
     
    
    Contains extensive criteria grounded in past and current successful projects and activities by experienced Ethernet Services practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Ethernet Services are maximized with professional results.
     
    
    Your purchase includes access details to the Ethernet Services self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
    Show book
  • 201 Knockout Answers to Tough Interview Questions - The Ultimate Guide to Handling the New Competency-Based Interview Style - cover

    201 Knockout Answers to Tough...

    Linda Matias

    • 0
    • 1
    • 0
    Increasingly, employers today are using a tough new kind of interview to evaluate candidates and determine how well they think on their feet. To be successful in these new competency-based interviews, job seekers must be prepared with situation-specific examples that highlight the accomplishments, knowledge, and abilities they have that employers need. Featuring a plethora of sample questions-and winning answers-this book is organized by the five core competencies most interviewers are looking for: * Individual responsibility (decisiveness, independence, flexibility, career goals) * Managerial skills (leadership, delegation, strategic planning) * Motivational factors (ambition, initiative) * Analytical skills (problem solving, attention to detail) * People skills (teamwork, communication, customer service) This indispensable guide features fill-in-the-blank exercises readers can use to prepare themselves to demonstrate sought-after competencies and wow potential employers. It's a powerful book no job seeker should be without.
    Show book
  • Top Notch Interviews - Tips Tricks and Techniques from the First Call to Getting the Job You Want - cover

    Top Notch Interviews - Tips...

    Brian Davis

    • 0
    • 1
    • 0
    Few of us have ever experienced anything like the current job market. Millions of jobs have disappeared, and everyone from experienced executives to newly minted college graduates are facing the toughest environment in decades. Which is why top-notch interview skills are more important than ever. Top Notch Interviews teaches job seekers at any level, from all industries and professions, the author’s proven technique to increase interview success. Even if you are the most qualified candidate, have the perfect resume, and possess the perfect background, you may still lose the job if you lack interviewing skills.Top Notch Interviews is organized in easy-to-digest segments that will show you:Tips for confidently answering questions with an easy-to remember method.How to identify the phases of the interview and formulate your responses accordingly.How to avoid common pitfalls that eliminate the majority of candidates.How to navigate through the pursuit phase including thank-you notes, follow-up, negotiations, and acceptance.Dramatically boost your chances of winning your next interview and get the job you want using Top Notch Interviews.
    Show book