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  The Evolved Executive - The...

  Heather Hanson Wickman PhD

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  Today’s forward-thinking leaders know that the future of work is human; it’s about catalyzing people in pursuit of a meaningful mission. By leading organizations with soul, purpose, and love, conscious leaders can heal the crisis of suffering present in many organizations and revitalize the workforce through innovative practices and deep self-awareness. In this introspective and deeply insightful guide, former healthcare executive Heather Hanson Wickman, PhD, offers practical advice, invaluable strategies, and cutting-edge practices that allow leaders toAccelerate individual and organizational growthBreakthrough stubborn and persistent roadblocksTransform fears to achieve their highest potential With The Evolved Executive, leaders and entrepreneurs can shatter the taboo of bringing love into business and, in so doing, awaken their soul and liberate the soul of their organization. It’s time to create a better way to work.

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  Software Development Fundamentals

  Introbooks Team

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  Technology and its advancement have paved a way for the success of many different business companies and organizations. Many studies have been conducted, and it has been found that the businesses' that have a good online presence, have good online marketing strategies tend to have a better chance of revenue generation than those who lack the same.   
  Software development is defined as the process of writing and maintaining the source code and also includes the processes which are involved in the formulation of the desired software and the final display of the software in a planned or structured manner. A team of people holding expertise in them on the field of work is gathered to develop and manufacture the product.

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  Bob Kleberg and the King Ranch -...

  John Cypher

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  “Combines a biography of Kleberg . . . with the story of the postwar boom years that changed the King Ranch . . . into an international corporate agribusiness.” —Houston Chronicle Ranching on the vast scale that Texas is famous for actually happened at King Ranch, a sea of grass that ultimately spread its pastures to countries around the globe under the fifty-year leadership of Bob Kleberg. This absorbing biography, written by Kleberg's top assistant of many years, captures both the life of the man and the spirit of the kingdom he ruled, offering a rare, insider's view of life on a fabled Texas ranch. John Cypher spent forty years (1948–1988) on King Ranch. In these pages, he melds highlights of Kleberg’s life with memories of his own experiences as the “right hand” who implemented many of Kleberg's grand designs. In a lively story laced with fascinating anecdotes, Cypher both recounts his worldwide travels with Kleberg as the ranch expanded its holdings around the world, and describes timeless, traditional tasks such as roundup at the home ranch in Kingsville. Chronicling Kleberg’s accomplishments as well as his legendary lifestyle, which included friendships not merely with the rich and famous but also with Queen Elizabeth, who shared his love of horse racing, this book is essential reading for anyone interested in ranching and one of its most famous practitioners.   “Cypher[‘s] easy conversational style makes life on a working ranch, the care and feeding of visiting celebrities and the field of international agribusiness both understandable and entertaining.” —San Antonio Express-News   “Probably the best of what will ever be known of the inner Bob Kleberg.” —East Texas Historical Journal

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  Modern Instagram Marketing

  Dr. Michael C. Melvin

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  If you are selling any kind of merchandise, Instagram should be part of your marketing strategy. 
    
  There are no two ways about it. You are leaving a lot of money on the table if you skip Instagram. 
  500 million Instagram app users access Instagram every single day.  
    
  It's easy to get excited about Instagram's reach, user consumption patterns, and overall traffic volume. But, most of the people who try marketing on Instagram fail to get the results they are looking for.  
    
  Following tips from this video course you can turbocharge your results with Instagram.  
     
  Topics covered:10 Key Reasons Most Marketers Fail on InstagramYou Don't Have to FailInstagram Success is All About PersonaFind Your Competitors on Instagram and Reverse Engineer ThemCurate Top Notch Content and Mix in Your Reverse Engineered ContentAdopt a Content-First Sales FunnelUse Facebook's Ad Retargeting System to Pull Instagram Users Deeper Into Your FunnelPay and Interact with Niche-Specific Instagram InfluencersContinuously Optimize All Parts of Your FunnelBest Practices

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  The Myth of Private Equity - An...

  Jeffrey C. Hooke

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  Once an obscure niche of the investment world, private equity has grown into a juggernaut, with consequences for a wide range of industries as well as the financial markets. Private equity funds control companies that represent trillions of dollars in assets, millions of employees, and the well-being of thousands of institutional investors and their beneficiaries. Even as the ruthlessness of some funds has made private equity a poster child for the harms of unfettered capitalism, many aspects of the industry remain opaque, hidden from the normal bounds of accountability.The Myth of Private Equity is a hard-hitting and meticulous exposé from an insider's viewpoint. Jeffrey C. Hooke—a former private equity executive and investment banker—examines the negative effects of private equity and the ways in which it has avoided scrutiny. He unravels the exaggerations that the industry has spun to its customers and the business media, showing the stark realities that are concealed by the funds' self-mythologizing and penchant for secrecy. Hooke details the flaws in private equity's investment strategies, critically examines its day-to-day operations, and reveals the broad spectrum of its enablers. An essential listen for both the financial profession and the broader public, this book pulls back the curtain on one of the most controversial areas of finance.

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  Leading from the Middle - A...

  Scott Mautz

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  The definitive playbook for driving impact as a middle manager Leading from the Middle delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks listeners through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You'll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: ● Up the chain of command, to your boss and those above them ● Down, to your direct reports and teams who report to you ● Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.

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