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  Get Smarter Marketing - The...

  Jill Brennan

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  “Every business owner should read this book—there are practical gems for all” (Rodney Young, Managing Director, Masters and Young Pty Ltd).   Want to connect with more customers who want what you’re offering? Marketing can be confusing for business owners, but a well-thought-out marketing effort can rocket your small business out of a rut. That’s why Jill Brennan, an expert with more than twenty years of experience, created this clear and concise guide to small business marketing.   * Find Your Big Picture * Develop Your Business Identity * Know Your Customers * Make Your Marketing Repeatable and Scalable * and more   With Get Smarter Marketing, you can follow a simple, yet powerful, step-by-step framework for connecting with existing customers—and attracting new ones.

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  Plenitude - The New Economics of...

  Juliet B. Schor

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  In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live.Humans are degrading the planet far faster than they are regenerating it. As we travel along this shutdown path, food, energy, transport, and consumer goods are becoming increasingly expensive. The economic downturn that has accompanied the ecological crisis has led to another type of scarcity: incomes, jobs, and credit are also in short supply. Our usual way back to growth-a debt-financed consumer boom-is no longer an option our households, or planet, can afford.Responding to our current moment, Plenitude puts sustainability at its core, but it is not a paradigm of sacrifice. Instead, it's an argument that through a major shift to new sources of wealth, green technologies, and different ways of living, individuals and the country as a whole can actually be better off and more economically secure. And, as Schor observes, Plenitude is already emerging. In pockets around the country and the world, people are busy creating lifestyles that offer a way out of the work-and-spend cycle. These pioneers' lives are scarce in conventional consumer goods and rich in the newly abundant resources of time, information, creativity, and community. Urban farmers, do-it-yourself renovators, Craigslist users-all are spreading their risk and establishing novel sources of income and outlets for procuring consumer goods. Taken together, these trends represent a movement away from the conventional market and offer a way toward an efficient, rewarding life in an era of high prices and traditional resource scarcity.Based on recent developments in economic theory, social analysis, and ecological design, as well as evidence from the cutting-edge people and places putting these ideas into practice, Plenitude is a road map for the next two decades. In encouraging us to value our gifts-nature, community, intelligence, and time-Schor offers the opportunity to participate in creating a world of wealth and well-being.

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  The Guiding Purpose Strategy - A...

  Markus Kramer

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  Purpose is the Know-Why. And in today's day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d'être. The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporary brand management and taking inspiration from the luxury industry, where strategy and meaning-making have stood the test of time, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies and offers a hands-on tool to start your very own path towards finding your inner Why. Building on 20+ years of experience of working with and for some of the most successful brands including Harley-Davidson and Aston Martin, global financial services firms, governments, charities and startups around the world, we demonstrate how the application of the GPS Framework can help you create your very own Guiding Purpose Strategy.
  Brands, companies and people with clarity of Purpose are changing the world. If you're up for a journey of discovery and knowledge on professional and personal growth, we are delighted to welcome you on board!
  "The Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom."  Prof Marc J Ventresca, Faculty of Strategy and Innovation, University of Oxford. "Going beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within." Michael van der Sande, former VP & Managing Director Harley-Davidson Europe & former Chief Commercial Officer Aston Martin "You can't get better than a 'been-there-done-that' global expert taking the time to reflect on his experiences and share his wisdom. Markus is one of the best, and this book is a must read for anyone wanting to know about the future of brand management."  Graeme Codrington, Futurist & CEO, TomorrowToday Global
  www.guidingpurposestrategy.com

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  Design Systems Handbook

  Marco Suarez, Jina Anne, Diana...

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  This audiobook guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.This audiobook includes:An introduction to design systemsA step-by-step guide to getting started How to build a scalable system for your product design teamPutting a design system into practice and gaining company-wide adoptionWhy it’s important to incorporate vision statements, design principles, voice and tone

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  The Great Depression - The...

  Days of History

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  Welcome to The Great Depression: The History of the 1930s Depression. With the Wall Street Crash, the New Deal, and the Rise of Fascism in Europe. 
    
  The Great Depression of the 1930s was one of the most devastating economic crises in modern history. It brought poverty and despair to millions of people around the world. But it also sparked a wave of innovation, creativity, and resilience that helped shape the future of our world.  
  This book explores the history of the Great Depression, from the Wall Street Crash to the New Deal and the rise of fascism in Europe. It includes an in-depth analysis of the economic, political, and social forces that drove the crisis and the responses of everyday people to its effects. 
  The Book also covers culture and society during the Great Depression. Covering Political movements and social change. New forms of cultural expression, like documentaries, art, Theatre, fiction, and popular culture.  
  From iconic films like "Gone with the Wind" and "The Wizard of Oz" to novels like John Steinbeck's "The Grapes of Wrath".  
  Buy this book today and gain an in-depth understanding of the Great Depression and how it shaped our economic and cultural history.

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  Understanding Social Capitalism...

  Josh Lannon, Lisa Lannon

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  You can do well by doing good. Learn how.A selection from the bestselling RICH DAD ADVISORS: THE SOCIAL CAPITALIST

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