Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Secret Formula - The Inside Story of How Coca-Cola Became the Best-Known Brand in the World - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

Secret Formula - The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen

Publisher: Open Road Media

  • 0
  • 0
  • 0

Summary

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.   In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Available since: 10/27/2015.

Other books that might interest you

  • Rosalind - one woman did the work three men took the glory - cover

    Rosalind - one woman did the...

    Jessica Mills

    • 0
    • 3
    • 0
    ‘Excellent’ The Times‘One of the best novels I have read this year’ Iris Costello‘A luminous, pin-sharp portrait of a true trailblazer’ Zoe Howe 
    Societies are oiled with the unpaid, unaccounted for, work of women. It is the very glue that binds us together, and yet we are blind to it; a woman’s work remains invisible. 
    Rosalind Franklin knows that to be a woman in a man’s world is to be invisible. In the 1950s science is a gentleman’s profession, and it appears after WWII that there are plenty of colleagues who want to keep it that way. 
    After being segregated at Cambridge, then ignored and put down in the workplace, she has no intention of being seen as a second-class citizen and throws everything into proving her worth. But despite her success in unlocking the very secret of life, the ultimate glory is claimed by the men she left in her wake. 
    Inspired by the true story of a woman so many tried to silence, Rosalind is a tale of hope and perseverance, love and betrayal … of real-life lessons in chemistry. 
    ‘A poignant, compelling novel that takes us into the heart and mind of Rosalind Franklin as she struggles for recognition in a man’s world’ Louisa Treger 
    ‘Loved this immersive journey into the life of a woman who changed the world’s understanding of what makes us who we are’ Emily Chung 
    ‘An engaging novel that intertwines the personal and the universal like braided strands of DNA’ Luna McNamara 
    ‘Rosalind paints a shocking and necessary portrait of institutional misogyny in mid-century science’ Nikki Marmery
    Show book
  • Sharp - The Women Who Made an Art of Having an Opinion - cover

    Sharp - The Women Who Made an...

    Michelle Dean

    • 0
    • 1
    • 0
    A “deeply researched and uncommonly engrossing” book profiling ten trailblazing literary women, including Dorothy Parker and Joan Didion (Paris Review). 
     
    In Sharp, Michelle Dean explores the lives of ten women of vastly different backgrounds and points of view who all made a significant contribution to the cultural and intellectual history of America. These women—Dorothy Parker, Rebecca West, Hannah Arendt, Mary McCarthy, Susan Sontag, Pauline Kael, Joan Didion, Nora Ephron, Renata Adler, and Janet Malcolm—are united by what Dean calls “sharpness,” the ability to cut to the quick with precision of thought and wit. 
     
    Sharp is a vibrant depiction of the intellectual beau monde of twentieth-century New York, where gossip-filled parties gave out to literary slugging-matches in the pages of the Partisan Review or the New York Review of Books. It is also a passionate portrayal of how these women asserted themselves through their writing despite the extreme condescension of the male-dominated cultural establishment. 
     
    Mixing biography, literary criticism, and cultural history, Sharp is a celebration of this group of extraordinary women, an engaging introduction to their works, and a testament to how anyone who feels powerless can claim the mantle of writer, and, perhaps, change the world.
    Show book