Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Secret Formula - The Inside Story of How Coca-Cola Became the Best-Known Brand in the World - cover

Secret Formula - The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen

Publisher: Open Road Media

  • 1
  • 4
  • 0

Summary

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.   In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Available since: 10/27/2015.
Print length: 510 pages.

Other books that might interest you

  • Law of Attraction - The Ultimate Guide to Attracting Positive Energy Better Relationships and Wealth - cover

    Law of Attraction - The Ultimate...

    Mark J. Glenn

    • 0
    • 0
    • 0
    Do you want to be able to attract the right people to you?Do you believe that positive energy and wealth can be attracted through one simple law?If you want to know more, listen on!Many of us will have heard of the Law of Attraction and never given it another thought. You may have believed that it is simply for those who want to attract a partner into their lives. But it is actually more involved than that and is perfect for many areas of our lives.Now, with Law of Attraction: The Ultimate Guide to Attracting Positive Energy, Better Relationships, and Wealth, you can discover for yourself what the Law of Attraction is and how you can implement it in your life, by examining:What is the Law of Attraction?Applying the LawWhat Can the Law of Attraction Do for You?When Doesn’t the Law of Attraction Work?And more…Once you know the secrets of the Law of Attraction you will be better placed to enjoy more success in a wide range of pursuits, including your personal and working lives.
    Show book
  • HBR Guide to Managing Up and Across - cover

    HBR Guide to Managing Up and Across

    Harvard Business Review

    • 0
    • 0
    • 0
    ARE YOUR WORKING RELATIONSHIPS WORKING AGAINST YOU?To achieve your goals and get ahead, you need to rally people behind you and your ideas. But how do you do that when you lack formal authority? Or when you have a boss who gets in your way? Or when you're juggling others' needs at the expense of your own?By managing up, down, and across the organization. Your success depends on it, whether you're a young professional or an experienced leader.The HBR Guide to Managing Up and Across will help you: advance your agenda—and your career—with smarter networking; build relationships that bring targets and deadlines within reach; persuade decision makers to champion your initiatives; collaborate more effectively with colleagues; deal with new, challenging, or incompetent bosses; and navigate office politics.
    Show book
  • Understand Habits - cover

    Understand Habits

    Introbooks Team

    • 0
    • 0
    • 0
    Have you been wondering why some habits just seem to be so strong that no matter how hard you try, you just can’t seem to get over them and then there are habits that you really want to adopt but they just seem too difficult to act upon? Well, if the answer to this question is yes then you are lucky because you have come to the right place. 
    This book is going to answer all the questions regarding habits and habit formation that you may have in your mind. You will be able to understand things in a way better manner once you start to understand the scientific basis of this procedure. In this book we have mentioned:What is a habitWhat are habits all aboutWhat are the three parts of a habitHow does a habit developWhat is the complete mechanism of habit formation and maintenance of that habitGood habits that you must adopt and that will lead you towards a healthier life-styleBad habits that you need to stay away from if you want to stay healthyHow to enhance your will powerHow to get better at self-controlMeasures that you must take for better self-controlThings you need to do to adopt good habitsThings that you must stay away from if you want to adopt good habitsA conclusion of everything related to habits
    Show book
  • Summary of Malcolm Gladwell’s The Tipping Point - cover

    Summary of Malcolm Gladwell’s...

    Falcon Press

    • 0
    • 0
    • 0
    Summary of Malcolm Gladwell’s The Tipping Point applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point…
    Show book
  • Cadence - A Tale of Fast Business Growth - cover

    Cadence - A Tale of Fast...

    Pete Williams

    • 0
    • 0
    • 0
    Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners—struggling to stay afloat. That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.” Cadence uniquely communicates entrepreneur and advisor Pete Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.
    Show book
  • Boys Before Business - The Single Girl's Guide to Having It All - cover

    Boys Before Business - The...

    Jennifer S. Wilkov, Kimberly A....

    • 0
    • 0
    • 0
    Why do some women seem to have it all – the relationship, the career and the life of their dreams?  Kim Mylls and Jennifer S. Wilkov know the answer and have cracked the code for how to live your extraordinary life. This controversial approach of putting your relationship with your man before your career is the magic formula.  It’s possible to find your Prince Charming and have a fulfilling career.  To do this, you’ll need to know what you want and you’ll need to put Boys Before Business. After finding their true loves using the principles in this book, Kim and Jennifer offer practical and straightforward advice on how to find your true love, have a great relationship, flourish in your career, and live the life you love.  The tips and exercises in this book will not only inspire you but propel you into action. Kim and Jennifer are committed to helping women everywhere enjoy their lives by teaching you how to get clear about what you want, define the life you want to live, identify and find your Prince Charming, create an environment for your relationship to flourish, infuse your business and career with the tips, tools and techniques that make your relationships extraordinary, and commit to a life beyond what you've imagined. Whether you’re the single girl who’s never been married or if you’re divorced or widowed, if you’re looking for love and balance, and if you still want it all, this is the book for you. We’re excited to help you find the man of your dreams and live the life you love.
    Show book