Other books that might interest you

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  Marketing 60 - The Future Is...

  Philip Kotler, Hermawan...

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  In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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  Product Management Secrets -...

  Dr. Jim Anderson

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  The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. 
  
   
  What You'll Find Inside:
  
  9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER
  WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG
  WHAT IS A “PRODUCT VISION”?
  WEB 2.0 PRODUCT MANAGEMENT: IT’S ALL ABOUT PARTICIPATION
  
  
   
  One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer. 
  
   
  One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways. 
  
   
  One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers. 
  
   
  As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers. 
  
   
  This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product. 
  
   
  For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: 
  
   
  www.TheAccidentalPM.com

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  Understanding Karl Marx

  Introbooks Team

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  Karl Marx named as socialism father advocated equality for all, sought tribalists rights to operatives and that there were state-owned enterprises to private lives of which profits are distributed to society for the welfare of all. He developed the idea that the nation excluding capitalism that benefited the worker and discards when this is not more productive. It established the principle of "MORE VALUE" where knowledge should have the real value because the worker, the knowledge retainer and less renumbered, and the company sells products and raises profits behind Instead capitalism adopted new ways of working within the market, Karl Marx sought labor laws, the right to profit sharing, income distribution and social policies.

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  The Money Healing Method Course...

  Eve King

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  It is your birth right to be wealthy in all forms. The Money Healing Method Course has helped millions of people find their financial success by healing their connection to their cash flow. It has been taught privately all over the world for generations and is responsible for the success of the world's wealthiest people. By learning the Money Healing Method, you will discover how to heal your relationship with money energy and remove the biggest block to your wealth easily and permanently with daily practice. Now YOU have the chance to quickly build the wealth you want and mean't to have. Your results will ASTOUND you!

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  Coupon Crazy - The Science the...

  Mary Potter Kenyon

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  A fascinating history of this marketing tactic, and why some shoppers take it to extremes—from a longtime expert couponer.  
   
  Coupon Crazy examines the phenomenon of avid coupon use and the socio-cultural and socioeconomic factors that construct it. By delving into the history of couponing, refunding, the science of shopping, and the dark underbelly of a coupon world the average American doesn’t even know about, Mary Potter Kenyon manages to both fascinate and educate. Readers will meet today’s “Coupon Queens” (and Kings) and learn about an era when trash really was cash. Not just an observer of this ethnographic research, Mary lived it for over thirty years. 
   
  “My favorite aspect of the entire book was the candid tone Kenyon takes in sharing her story and others. As someone that both uses coupons and teaches couponing practices, I found the book triggering self-reflection at many points: Do I purchase products just because they are on sale? Do I devalue products I’ve gotten for free? Do I allow coupons to inform my purchases or the other way around?  If you are a couponer, it’s quite possible you’ll find yourself reflecting on your own shopping habits as you read this book, too.” —Angela Russell, The Coupon Project

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  Crucial Conversations in...

  Deaver Brown

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  Crucial conversions in business occur at inconvenient times as a rule. This audiobook helps identify how to recognize these moments, prioritize them, and implement the best solutions for your organization and yourself. This is a more focused version of our Crucial Conversations audiobook which addresses all subject, personal and work. Play this over and listen closely when you think you are having, will have, or might have a crucial conversation in your business or organization. This audiobook will help refine and bolster your skills in this regard.

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