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  Ford Tough - Bill Ford and the...

  David Magee

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  An inside look at the company that defined American industry and the man who runs itFord Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.Ford watched the company decline beginning in 1999 as then-CEO Jacques Nasser tried to remake the automaker into a new economy business. When the plan did not work, Ford stepped in to rebuild the automaker and restore faith from employees, consumers, and dealers. He guided Ford Motor Company through its troubled times and a successful centennial celebration.With its massive size and a troubled economy, leading Ford Motor Company into the twenty-first century will be no easy task. Ford Tough looks at the modern rebuilding and the future of a company that defines American know-how and American culture.David Magee (Lookout Mountain, Tennessee) is a former newspaper editor and columnist, as well as an automotive expert who has been featured on National Public Radio, Bloomberg TV, and the Discover Channel, among other news and media outlets. He has written for the Associated Press, the Clarion-Ledger (Jackson, MS), and the Oxford Eagle (Oxford, MS), and is also the author of Turnaround: How Carlos Ghosn Rescued Nissan.

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  The Naming Book - 5 Steps to...

  Brad Flowers

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  NAME YOUR BUSINESS. TELL YOUR STORY.Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

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  Startup Arabia

  Amir Hegazi

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  يتناول «ستارت أب عربية » قصص نجاح لرواد أعمال شركات ناشئة في منطقة الشرق الأوسط، فقد حقق أبطال هذه القصص نجاحًا مبهرًا في مجالات التكنولوجيا على مستوى العالم حتى صارت شركاتهم من أهم مراكز التكنولوجيا المفعمة بالحركة والنشاط على مستوى
  العالم، فكانت شركاتهم بمثابة نقطة تحول سريعة في عالم
  الأعمال بالمنطقة فقد أدت إلى تدفق فرص جديدة لا نهائية للثراء والتأثير الاجتماعي، كل ذلك بما لدى أبطال القصص من رؤية جريئة وإبداع وإصرار.
  فلم يقتصر رواد الأعمال هؤلاء على الانتصار على التحديات المعتادة لشركات ناشئة في مجال التكنولوجيا بل نجحوا أيضًا في كسر عادات راسخة ومعتقدات قاصرة واجتازوا الخطوط الحمراء وعايشوا بيئات صعبة.
  إن «ستارت أب عربية » أشبه برحلة شائقة لقارئ شغوف بالتعرف على رواد أعمال طموحين قد يرسمون مستقبل العالم العربي، فقصصهم ليست دروس في عالم الأعمال فقط بل تعد دراسات حالة متعمقة توضح لأي مدى تجتاز التكنولوجيا والإبداع عوائق اجتماعية بالية فتمهد
  الطريق لمستقبل أفضل.

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  Work Here Now - Think Like a...

  Melissa Swift

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  Make work suck less and improve the performance of your people with this practical, hands-on guideThe COVID-19 pandemic and an ever-changing array of new ways of working seem to have all of us asking, "Does work really have to suck this bad?" It looks like a small taste of flexibility and freedom has made many of us rethink the nature of the work we do and how we do it.In Work Here Now Melissa Swift delivers an eye-opening roadmap to better work that generates wins for companies and employees alike. In the book, you'll explore different ways to improve the growth-impeding, borderline inhumane people management practices we've created and endured over time. You'll also find: fifty strategies to create a powerhouse workplace at organizational level; fifty strategies to create a powerhouse workplace at team level; and a simple framework to help you make people-centered decisions.An incisive and practical take on managing and working with people that—for once—doesn't rely on hackneyed idealism or management-by-algorithm, Work Here Now is the hands-on performance improvement tool that executives, managers, HR professionals, and other business leaders have been searching for.

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  Embezzlement and High Treason...

  Vincent J. Pitts

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  A look at life in the court of King Louis XIV, the politics of the time, and the trial of a man who knew too much for his own good. 
   
  From 1661 to 1664, France was mesmerized by the arrest and trial of Nicolas Fouquet, the country’s superintendent of finance. Prosecuted on trumped-up charges of embezzlement, mismanagement of funds, and high treason, Fouquet managed to exonerate himself from all the major charges over the course of three long years, in the process embarrassing and infuriating Louis XIV. The young king overturned the court’s decision and sentenced Fouquet to lifelong imprisonment in a remote fortress in the Alps. 
   
  A dramatic critique of absolute monarchy in pre-revolutionary France, Embezzlement and High Treason in Louis XIV’s France tells the gripping tale of an overly ambitious man who rose rapidly in the state hierarchy—then overreached. Vincent J. Pitts uses the trial as a lens through which to explore the inner workings of the court of Louis XIV, who rightly feared that Fouquet would expose the tawdry financial dealings of the king’s late mentor and prime minister, Cardinal Mazarin. 
   
  “A compelling account of a political drama in mid-seventeenth century France, but it is also a window into the process by which rule of law gradually became established . . . [and] I thoroughly enjoyed reading it.” —EH.Net 
   
  “Pitts’s book examines the show trial of Fouquet, and…the political process that created such an unfair outcome for a man who is often seen as one of the most well-known scapegoats in French history. Pitts has succeeded masterfully in weaving a powerful narrative that exposes convoluted corruption and mismanagement of ancient régime France.” —Renaissance Quarterly

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  Don't Get A Job Build A Business...

  Joanne Hession, Joan Baker

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  This book is full of the kind of information you need to run a small business successfully - whether you are just starting out, or you have an established business and you want to develop it and ensure its survival.
  Through a series of 'Killer Questions' the authors highlight all the important things you need to think about to make your business a success and ensure you are heading in the right direction.  The book is divided into three sections: the first deals with the business owner themselves, the second addresses other people involved in the business, whether they are customers, suppliers, staff or consultants, and the third looks at the structure of and planning in the business.
  The informal approach and short chapters means that the book can either be read straight through or be dipped in and out of for easy reference. The authors have a combination of fifty years' business experience between them and are both currently involved in business training and coaching.

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