Other books that might interest you

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  Country Capitalism - How...

  Bart Elmore

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  The rural roads that led to our planet-changing global economy ran through the American South. That region's impact on the interconnected histories of business and ecological change is narrated here by acclaimed scholar Bart Elmore, who uses the histories of five southern firms—Coca-Cola, Delta Airlines, Walmart, FedEx, and Bank of America—to investigate the environmental impact of our have-it-now, fly-by-night, buy-on-credit economy. Elmore explores the historical, economic, and ecological conditions that gave rise to these five trailblazing corporations. He then considers what each has become: an essential presence in the daily workings of the global economy and an unmistakable contributor to the reshaping of the world's ecosystems. Even as businesses invest in sustainability initiatives and respond to new calls for corporate responsibility, Elmore shows the limits of their efforts to "green" their operations and offers insights on how governments and activists can push corporations to do better.Our lives are built around businesses that connect far-flung rural places to urban centers and global destinations. This "country capitalism" that proved successful in the US South has made it possible to satisfy our demands at the click of a button, but each click comes with hidden environmental costs.

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  She Spot - Why Women Are the...

  Lisa Witter, Lisa Chen

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  A guide for nonprofits and social change organizations on how to tap the potential of the female market and why it helps. 
   
  The secret to changing the world is hidden in plain sight. In fact, it’s half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half of the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too. 
   
  Lisa Witter and Lisa Chen cite eye-opening research that reveals some surprising facts: women are less likely to trust politicians and politics as usual; African American women donate a larger percentage of their income to nonprofits than white women but get asked to give a lot less often; and in one poll only seven percent of women identified “protecting reproductive choice,” supposedly the women’s issue, as a top priority for Congress. Building on insights like these, they identify and describe four core principles—care, control, connect, and cultivate—for designing messages that will resonate with women of all ages and backgrounds. And using case histories from companies like Home Depot, T-Mobile, and Kellogg’s as well as nonprofits like MoveOn.org, the American Lung Association, and the Environmental Defense Fund, they explain precisely how to put these four principles into practice. 
   
  This book makes the case that simply painting your marketing campaign “pink” and calling it a day will miss the mark with most women. Witter and Chen show that connecting with women can help you connect with men too—think both/and, not either/or. You’ll raise more money and recruit more supporters for your cause. In the end, those who hit the “She Spot” claim the power to create a better, brighter world for all of us. 
   
  “Smart, engaging, and eminently useful, The She Spot puts its finger on how to score with the key drivers of social change: women.” —Arianna Huffington 
   
  “The authors present their material efficiently and engagingly, tackling the motivation—both social and neurological—behind women’s contributions and interest, and the methods to appeal to them, from news media to online. Bolstered with helpful chapter takeaway lists and concrete examples of companies that have successfully reached the female audience, Witter and Chen have crafted a thoughtful, helpful guide to nonprofit marketers.” —Publishers Weekly

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  The Corporate Culture Survival...

  Edgar H. Schein, Peter A. Schein

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  Effective, sustainable cultural change requires evolution, not disruption 
  The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success—or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures. 
  Corporate culture begins with the founder, and evolves—or not—over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change.

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  Branding Psychology

  Mike Parson

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  Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, becoming loving and affectionate. You don't care about the exact hormone process in your brain, but the puppy certainly makes you feel good.There is an intense psychological component to marketing a business or creating a successful brand. In essence, branding is designing a campaign to induce popularity and loyalty among customers. To do this, one must understand the audience's psychology, giving you the ability to entice consumers who will mentally connect and relate to your brand's identity.Every individual consumer has an entirely separate and possibly stressful life outside your market. Busy lives mean that consumers do not have the mental bandwidth to consider every product on the market.To establish a long-lasting relationship, the brand provides intangible benefits that sometimes overshadow the tangible benefits. It is getting tougher with the explosion of communication technology, where people stay connected to update information. The emergence of branding topics has been witnessed with the blast of branding categories that apply to manufacturing and service industries. The brand is a logo, symbol, name, or design that creates a trademark or signature that distinguishes goods or services. Building a strong provides additional value that looks simple from the customer's point of view but is a great deal for a firm to survive the stiff competition in the market. The brand is a critical element to superior quality products, especially in the saturated market; hence, a trusted brand must satisfy customer needs and deliver excellent quality on attributes that matter to customers, low cost of quality, overall cost leadership, and effective positioning.

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  Practical Wedding - The Ultimate...

  Lallie Tidwell

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  Practical Wedding: The Ultimate Guide to Planning a Practical Wedding, Learn The Best Tips and Strategies on How to Organize a Beautiful Wedding on a BudgetMost girls dream of their fairy tale wedding from the time they were young.  They have planned their ball gowns, flowers, rings, and songs since childhood. But these dreams come with a hefty price tag. Statistics show that the average cost of weddings nowadays is $20,000. That's a lot of money and unfortunately, not everyone has money to burn to pay it. But fret not because you can still have a beautiful wedding without breaking the bank.This audiobook will teach you about how you can still have your dream wedding even while sticking to a practical budget. You will discover the best tips and tricks on how to cut costs without sacrificing the taste and sophistication of your wedding. You will learn how to save money on all aspects of your wedding.This audiobook will discuss the following topics:- Invitation- What to Wear - Bridal Attire- What to Wear For HIM- Attendant Attires- Ceremony Flowers- Decorating the Ceremony- Music at the Ceremony and Reception- Photography and Videos- Decorating the Reception- Wedding Favors- Food and Wedding Cake- To Party Or Not to Party (Beverages)- Wedding Rings- HoneymoonIt's very possible to have a wedding that only costs a few thousand dollars but still be able to be the talk of the town because of how beautiful it is. If you want to learn more about useful tips and strategies on how you can plan a beautiful wedding without breaking the bank, scroll up and click "add to cart" now.

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  How to Begin - Start Doing...

  Michael Bungay Stanier

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  “Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful.” — Julie Lythcott-Haims, New York Times bestselling author of How to Raise an AdultUnlock your greatness. Set a goal that matters to you—and to the worldWith The Coaching Habit, Michael Bungay Stanier penned the bestselling coaching book of the century. With The Advice Trap, he showed you how to tame your Advice Monster. Now, he’s here to help you reclaim your ambition and motivation to become your best self, driven with purpose and meaning.If you are ready to get unstuck, to figure out what you should do that matters, to unlock your best self, to take on a project that you know is yours—you need to know How to Begin.This is your practical guide to finding the focus and courage to set a Worthy Goal: one that lights you up, compels you to grow, and serves a bigger game by being thrilling, important and daunting.With humor, compassion, and laser-focused clarity, Bungay Stanier walks you through a tested process to:- find and refine your Worthy Goal to meets three integral criteria;- strengthen your Worthy Goal with three tests—and a single word that takes it from Good to Great;- get clear on your commitment;- build the resources to cross the threshold and begin;- how to travel in small steps to ensure that you progress;- find the four types of people you need to travel with—and the fifth you should consider;- and a good deal more.This book is for you if …You’re at the start of your adult life, and you’re fired up to live a life of meaning and impact.You’ve achieved things in your career, and it’s now time to “climb the second mountain” and think about legacy.You’re unhappy with how the world is working right now, and you want to change your part of it for the better.You’re a coach, and you want to support your clients to be great and do great things.You’re ambitious, but feel you’ve never been given full permission to find and strive for a Worthy Goal.It needs you to begin, and start doing something that matters.***“Of particular appeal for those of us who instinctively recoil from self-help woo-woo and just want to get on with doing Great Work that leaves the world a bit better than we found it.” — Courtney Hohne, Chief Storyteller for Moonshots, X (formerly Google X)“A friendly voice and a guiding hand” — Austin Kleon, New York Times bestselling author of Steal Like an Artist“Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful.” — Julie Lythcott-Haims, New York Times bestselling author of How to Raise an Adult“Eminently practical, clever, delightful, and beautifully rendered––a non-fiction Where the Wild Things Are for adult dreamers and doers.” — Whitney Johnson, bestselling author of Smart Growth and Disrupt Yourself“I loved this book, and that's coming from a gal who's never been big on goals.” — Liz Wiseman, New York Times bestselling author of Impact Players and Multipliers“Powerful, magical and compelling. We don't need more time, we simply need to decide.” — Seth Godin, author, The Practice

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