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All In Startup - Launching a New Idea When Everything Is on the Line - cover

All In Startup - Launching a New Idea When Everything Is on the Line

Diana Kander

Narrator Lauren Fortgang

Publisher: Ascent Audio

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A book for anyone who has started a business, thought about  starting a business, or just been close to someone who has, All  In Startup introduces the reader to the latest advances in  entrepreneurship, including a new understanding of how to launch a  company in a way that dramatically improves its chances of  success.  The business plan curriculum taught in most M.B.A.  programs is on the verge of extinction. A new scientific  method of entrepreneurship built around forming and testing  basic assumptions will soon replace the tired old model. The book,  told through a case study approach, follows the story of Owen Chase  who is tasked with turning his company around in 9 days. Through  rich storytelling, All In Startup provides a book-length  case study to showcase a new type of entrepreneurship, revealing  innovative business principles and the emotional reality of  entrepreneurship that goes tragically unmentioned during business  school.
Duration: about 8 hours (07:40:32)
Publishing date: 2021-10-31; Unabridged; Copyright Year: 2021. Copyright Statment: —