Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
What Is The Next Social Network - cover

What Is The Next Social Network

Derek Williams

Publisher: Bibliomundi

  • 0
  • 0
  • 0

Summary

Social networking is an innovation that has exploded in usage in a very short time span. You can now enjoy constant correspondence with friends from all parts of the world without ever having to leave your seat. In many ways, social networking is much better than all other forms of communication put together because of the wealth of information that can be exchanged in a very short time For instance, you can keep in touch with a friend who is travelling around the world; you can use smartphones to chat and the occasional video stream when said friend comes across something whose beauty cannot be aptly put into words e.g. a sunset, a colorful festival etc. This will allow you to experience a part of the world you never knew existed without ever having to heave your house.People have really taken to this form of instant communication, something that’s seen in the fact that social networks are the largest growing types of websites around. The growth of social networking has been accelerated by the fact that the programmers design very intuitive interfaces that allow people with virtually no prior online experience to easily become experts. While this in itself is a good thing, it causes people to ignore what is happening in the background. This is better explained with an illustration:Margret sits in front of her computer, switches it on and loads her browser. She then loads the URLs for her preferred social networks, logs into her accounts and starts communicating with her friends. These communications involve uploads of pictures and videos, commenting on her friends’ posts, making her own posts and the like. She then realizes that John, her globetrotting brother is currently online. She loads the instant messenger and John decides to show her the Roman coliseum using the inbuilt video feature on his smartphone. While this real time online tour is going on she decides to read up on the news. Being a news junkie, she has added all the fan pages of popular news outlets to her friends list so that she can get all important updates without having to go to all individual sites. So far so good.While she is immensely enjoying herself, all the information being transmitted through cyberspace is available to all her friends and the owners and administrators of the servers. Since she is not web savvy, she thinks (much to her detriment) that the persons handling her information are intrinsically benevolent. What she does not realize is that most social networks need money to run their servers, pay the employees, satisfy funders, and improve the architecture, R&D and the like. This means that they (social networks) find ways of selling off user information. This therefore means that within no time, she will start noticing ads about travel, news aggregators and all other things she showed an interest in, even in passing. Unbeknown to her, her naivety sets her up as the perfect victim for the numerous cyber stalkers and trolls always on the prowl.What most people don’t realize is that web technologies are first and foremost designed to make a profit. The most successful social networks and websites are those that made enough money to fine tune their marketing endeavors and to attract the attention of venture capitalists. This therefore means that the bottom line becomes the prime motivator; the Margrets of the world are just the minions being used to make that number bigger and bigger.When you go through the most popular social networks, you’ll just find a network of products and services being marketed by taking advantage of people’s desires. The end result is a mass of unsatisfied clients with a lot of useless information about products and services they do not want or need because of the constant bombardment from admen. Most people visiting social networking sites usually just want news updates and targeted marketing campaigns about the latest technological trends, music, developments in the automotive industry and whatever else tickles their fancy. They want to be able to willingly spend their resources on beneficial products and not to be forced to buy things by the aggressive marketing tactics being blatantly flaunted in the social networks of today.At the same time they would like to be able to have a modicum of control about which ads get to them. This can be equated to that strong desire to be able to select when a television commercial will be shown. You find that most people will not have a problem with listening or seeing an infomercial pitching a useful product; what people have a problem with is having a commercial about a car just when Jeremy Lin is about to make a slam dunk. Savvy advertisers and media managers saw this trend and therefore developed on-demand television. On demand television caused an immediate paradigm shift; first off people started enjoying the viewing experience more while advertisers were forced to be more creative when creating their commercials in a bid to draw in more converti
Available since: 05/05/2021.

Other books that might interest you

  • The Amazing Armadillo - Geography of a Folk Critter - cover

    The Amazing Armadillo -...

    Larry L. Smith, Robin W. Doughty

    • 0
    • 0
    • 0
    “Chatty, humorous, and sometimes almost hysterically funny . . . Everything, perhaps even more, that you might have wanted to know about armadillos.” —The Quarterly Review of Biology   Perhaps no creature has so fired the imagination of a populace as the armadillo, that most ungainly, awkward, and timid little animal. What is it that sets this quizzical little creature apart from the rest of the animal kingdom?   Larry L. Smith and Robin W. Doughty ably answer this question in The Amazing Armadillo: Geography of a Folk Critter. This informative book traces the spread of the nine-banded armadillo from its first notice in South Texas late in the 1840s to its current range east to Florida and north to Missouri. The authors look at the armadillo’s natural history and habitat as well as the role of humans in promoting its spread, projecting that the animal is increasing in both range and number, continuing its ecological success in areas where habitat and climate are favorable.   The book also contributes to a long-standing research theme in geography: the relationship between humans and wildlife. It explores the armadillo’s value to the medical community in current research in Hansen’s Disease (leprosy) as well as commercial uses, and abuses, of the armadillo in recent times. Of particular note is the author’s engaging look at the armadillo as a symbol of popular culture, the efforts now underway to make it a “totem animal” symbolizing the easy-going lifestyles of some Sunbelt cities, and the spread of the craze for armadilliana to other urban centers.
    Show book
  • Hypnosis to Overcome Jealousy - Rewire Your Mindset And Get Fast Results With Hypnosis! - cover

    Hypnosis to Overcome Jealousy -...

    Empowered Living

    • 0
    • 0
    • 0
    The advantages of hypnosis therapy are widespread. A lot of individuals report positive changes with hypnosis and it's recognized as a valid type of holistic alternative medicine.  
    Hypnosis is a popular technique utilized for weight loss, overcoming addiction, healing, achieving goals, relaxation and stress relief. It's utilized to get rid of undesired behaviors and beliefs and to manifest new desires and achieve goals in life. 
      
    If you wish to influence your subconscious mind to accept new programming for positive alterations hypnosis is an effective technique for doing that. 
    Among the chief advantages of hypnosis is that when you in a hypnotic state brain wave frequencies decelerate. You center or focus your awareness and you're actually much more aware than usual. A state of centered awareness almost feels as though you're more of an observer of thought and images rather than a part of them. This allows you to bypass the "gatekeepers" at the entrance to the subconscious and superconscious so you are able to access these levels of consciousness directly, and the brain is much more receptive to suggestion. 
    The unconscious, or subconscious may then be reprogrammed so it lets go of old patterns, beliefs and feelings that no longer serve you. They may be replaced with suggestions that are favorable and affirming. The superconscious mind may open you into fresh insights and originative ideas.  
    Put this audio on each night before you go to bed and listen to it right before you fall asleep. If you have time also listen to it first thing upon waking. Do this for at least 21 days consistently so that positive change can take affect in your life.
    Show book
  • Shark: Why we need to save the world’s most misunderstood predator – for Shark Week Seaspiracy and conservation fans - cover

    Shark: Why we need to save the...

    Paul de Gelder

    • 0
    • 0
    • 0
    From shark attack survivor to the shark’s biggest advocate, Paul de Gelder tells us just why these majestic diverse animals need our help as much as we need them. 
    Something happens to you the first time you dive with sharks… 
    We have a perennial fascination with sharks. Portrayed in the media and popular culture as killing machines, we are awed by their power and strength. But the shark is so much more – a marvel of the sea, they have evolved over 450 million years into over 500 species, from the bioluminescent kitefin to the tiny dwarf lantern shark, the sociable lemon shark to the cow shark, which can birth up to 100 pups in one litter. Bringing balance to the ocean’s ecosystem, our planet is at serious risk when these amazing creatures are threatened. 
    Paul de Gelder, who lost two limbs in a shark attack during a mission as an elite Australian navy clearance diver, spent time as part of his recovery learning all about sharks. He became so obsessed that, despite what happened to him, he is now an expert and has dedicated his life to helping save them. Shark is his love-letter to these unfairly vilified animals, and his warning to the world about what will happen if we don’t look out for them. 
    In SHARK, Paul de Gelder, a shark attack survivor turned advocate, explores the intricate ecosystems of the seas and oceans. He emphasises the importance of marine conservation and the protection of the diverse habitats that these misunderstood creatures call home. 
    For fans of Daniel C. Abel (The Lives of Sharks), Helen Czerski (Blue Machine), Brian Skerry (Shark), David A. Ebert (Sharks of the World), and Lee Schofield (Wild Fell). 
    HarperCollins 2022
    Show book
  • A Place of My Own - The Architecture of Daydreams - cover

    A Place of My Own - The...

    Michael Pollan

    • 0
    • 0
    • 0
    Michael Pollan's unmatched ability to draw lines of connection between our everyday experiences-whether eating, gardening, or building-and the natural world has been the basis for the popular success of his many works of nonfiction, including the genre-defining bestsellers, The Botany of Desire, The Omnivore's Dilemma, and In Defense of Food. With this updated edition of his earlier book A Place of My Own, listeners can revisit the inspired, intelligent, and often hilarious story of Pollan's realization of a room of his own-a small, wooden hut, his "shelter for daydreams"-built with his admittedly unhandy hands. Inspired by both Thoreau and Mr. Blandings, A Place of My Own not only works to convey the history and meaning of all human building, it also marks the connections between our bodies, our minds, and the natural world. 
     
    "[A]n inspired meditation on the complex relationship between space, the human body, and the human spirit." -Francine du Plessix Gray
    Show book
  • Plant Chemicals: Tasty and Terrifying - cover

    Plant Chemicals: Tasty and...

    Melissa Petruzzello

    • 0
    • 0
    • 0
    Melissa Petruzzello of Encyclopædia Britannica delves into some of the flavourful and painful ways in which plant secondary metabolites can interact with the human body. This is part one of a two-part program and the 12th installment of the Botanize! podcast series.
    Show book
  • The Art and Science of Aging Well - A Physician's Guide to a Healthy Body Mind and Spirit - cover

    The Art and Science of Aging...

    Mark E. Williams MD

    • 0
    • 0
    • 0
    In the past century, average life expectancies have nearly doubled, and today, for the first time in human history, many people have a realistic chance of living to eighty or beyond. As life expectancy increases, Americans need accurate, scientifically grounded information so that they can take full responsibility for their own latter years. In The Art and Science of Aging Well, Mark E. Williams, MD, discusses the remarkable advances that medical science has made in the field of aging and the steps that people may take to enhance their lives as they age.The Art and Science of Aging Well gives a realistic portrait of how aging occurs and provides important advice for self-improvement and philosophical, spiritual, and conscious evolution. Williams argues that we have considerable choice in determining the quality of our own old age. Refuting the perspective of aging that insists that personal, social, economic, and health care declines are persistent and inevitable, he takes a more holistic approach, revealing the multiple facets of old age. Williams provides the resources for a happy and productive later life.
    Show book