So what? Where's this going? Why do I need to know this?
These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say?
Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience – the CEO, the Board, peers – understands straight away?
In this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience
working with everyone from graduates through to the C-suite – reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.
You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book:
1. Understand why mastering storylining is worth the investment.
2. Learn how to use a storyline to identify and harness the 'So what'.
3. Master the seven classic storyline patterns.
4. Use storylines to shape the communication you deliver.
5. Introduce storylining in your business.
Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?'
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
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Understanding why some people will fail to make SEO work!
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The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success.
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