Other books that might interest you

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  One Big Thing - Discovering What...

  Phil Cooke

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  Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it's harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Making that happen means focusing on the one thing that drives you, inspires your passion, and separates you from the pack. If you've ever felt pulled in different directions or wondered what to do with your varied talents and interests, Phil Cooke will teach you the secrets of living a life-on-purpose that rises above the noise and leaves a lasting mark on the world.

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  Data-Driven Marketing - The 15...

  Mark Jeffery

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  Marketing is frequently viewed with skepticism by non-marketing business executives and when times are tough is often one of the first budget cuts. For marketing executives, the challenge of providing concrete results is amplified due to the 'fuzzy' nature of branding and awareness. Marketing in the post-collapse economic era will become much more rigorous and data-driven, as marketing budgets are cut and each campaign has to prove its ROI.   New research at the Kellogg School of Management on return on marketing investment (ROMI) shows how organizations can deliver significant performance gains from marketing. The Author's survey of 252 firms captures $53 billion of annual marketing spending and forms the foundation for this book. This research is complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms.   The 15 Marketing Metrics:   Brand Awareness; Test Drive; Chum; CSAT=Customer Satisfaction; Take Rate; Profit; NPV=Net Present Value; IRR= International Rate of Return; Payback; CLTV= Customer Lifetime Value; CPC= Cost Per Click; TCR= Transaction Conversion Rate; ROA= Return on Add Dollars Spent; Bounce Rate; and WOM= Word of Mouth Social Media.

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  An Intro to Couponing

  Mary Potter Kenyon

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  A concise guide to paying as little as possible from an experienced coupon commando! 
   
  Total before coupons: $230. After coupons: $38. Mary Potter Kenyon has spent over thirty years making the most of high-value store coupons, manufacturer coupons, company refund offers, and double-coupon days to get much more for her dollars—not to mention the satisfaction of successful bargain hunting. Sometimes, most of the merchandise in her cart winds up being free.  
   
  In this entertaining mini-guide, she shares her expertise and her passion for price-cutting. Learn the history, uncover the science, master the lingo—and pick up a few tips yourself to save a buck on next week’s shopping trip!

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  Summary of Richard Banfield’s...

  Falcon Press

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  Summary of Richard Banfield’s Product Leadership is a guide for product leaders who wish to steer clear of the missteps of those who came before them. It is intended to give companies a clearer vision of where product leadership roles fit within their organization, so they can better understand whom to hire for this position…

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  Mask

  Eli Wehbe

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  Eli Wehbe lived at the white-hot center of Los Angeles nightlife. More than a decade of hustle, scramble, and hard work put him at the pinnacle of the life he always wanted: celebrity friends, beautiful women, fast cars, popularity—and plenty of sex, drugs, and rock and roll. He achieved his dream—and it left him empty. Then, a tragedy threatened to destroy him and everything he worked for.In this raw, honest, and vulnerable memoir, one of America’s nightclub greats—a man who literally had his name in lights in Hollywood—shares his story and reveals the naked truth behind Los Angeles after dark. Riveting from first page to last, Mask describes the backstabbing, insecurities, and hollowness that drive the nightclub business and the people within it.After plunging to the depths of despair, Eli refused to give up, embarking on a profound journey of self-discovery and reinvention. Mask chronicles his ultimate odyssey from teen outcast to Hollywood mogul to extreme athletic achievement—an inspiring American story of creation, failure, and redemption.

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  Burn - How Grit Innovation and a...

  Mei Xu

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  The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes.In Burn, entrepreneur and international business­woman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington's Dulles Airport, to today, Xu's story is one of stunning success. She built a multi-million dollar company, met and counseled thousands of entrepreneurs and businesspeople, and even advised President of the United States Barack Obama on the topic of job creation.In Burn, you'll learn:● About the creation of Mei Xu's international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreams● Why the American Dream is still within your grasp, and how to reach for it● How creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself

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