As many books as you want!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
How Behavior Spreads - The Science of Complex Contagions - cover

How Behavior Spreads - The Science of Complex Contagions

Damon Centola

Publisher: Princeton University Press

  • 1
  • 15
  • 0

Summary

A new, counterintuitive theory for how social networks influence the spread of behavior 
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.  
While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. 
Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

Other books that might interest you

  • Simone de Beauvoir Philosophy and Feminism - cover

    Simone de Beauvoir Philosophy...

    Nancy Bauer

    • 1
    • 2
    • 0
    In the introduction to The Second Sex, Simone de Beauvoir notes that "a man never begins by establishing himself as an individual of a certain sex: his being a man poses no problem." Nancy Bauer begins her book by asking: "Then what kind of a problem does being a woman pose?" Bauer's aim is to show that in answering this question The Second Sex dramatizes the extent to which being a woman poses a philosophical problem. This book is a call for philosophers as well as feminists to turn, or return to, The Second Sex. Bauer shows that Beauvoir's magnum opus, written a quarter-century before the development of contemporary feminist philosophy, constitutes a meditation on the relationship between women and philosophy that remains profoundly undervalued. She argues that the extraordinary effect The Second Sex has had on women's lives, then and now, can be traced to Beauvoir's discovery of a new way to philosophize—a way grounded in her identity as a woman. In offering a new interpretation of The Second Sex, Bauer shows how philosophy can be politically productive for women while remaining genuinely philosophical.
    Show book
  • Vintage Postcards from the African World - In the Dignity of Their Work and the Joy of Their Play - cover

    Vintage Postcards from the...

    Jessica B. Harris

    • 0
    • 1
    • 0
    For over forty years, professor and culinary historian Jessica B. Harris has collected postcards depicting Africans and their descendants in the American diaspora. They are presented for the first time in this exquisite volume. Vintage Postcards from the African World: In the Dignity of Their Work and the Joy of Their Play brings together more than 150 images, providing a visual document of more than a century of work in agricultural and culinary pursuits and joy in entertainments, parades, and celebrations. Organized by geography—Africa, the Caribbean, and the United States—as well as by the types of scenes depicted—the farm, the garden, and the sea; the marketplace; the vendors and the cooks; leisure, entertainments, and festivities—the images capture the dignity of the labors of everyday life and the pride of festive occasions. Superb and rare images demonstrate everything from how Africans and their descendants dressed to what tools they used to how their entertainments provided relief from toil.  Three essays accompany the postcards, one of which details Harris’s collection and the collecting process. A second presents suggestions on how to interpret the cards. A final essay gives brief information on the history of postcards and postcard dating and its increasing use and value to scholars.
    Show book
  • Instant Communication Skills - How to Improve Communications Skills Instantly! - cover

    Instant Communication Skills -...

    INSTANT Series

    • 0
    • 0
    • 0
    The Instant-Series Presents "Instant Communication Skills"
     
    How to Improve Communications Skills Instantly!
     
    Are you having trouble being heard or problem being misunderstood?
     
    Nowadays, it's more mandatory than ever to have good communication skill!
     
    Do you find it hard to talk to people, or when you do, you don't know exactly what to say and can't get the words out, not speaking very well, causing you frustrations?
     
    If you lack communication skills, you will have a hard time conveying your message, meeting people, and being taken seriously at work, home, and in life.
     
    Don't let the handicap of poor communication skills hold you back in anything.
     
    Within "Instant Communication Skills":
     
    * This one quickest and easiest thing you can do now to improve your communication skills so you can come off more attractive.
     
    * The crucial "think-on-your-feet communication" and how to work on it so to not only communicate better but faster, especially if it's a matter of life or death.
     
    * Best practices of how to be a better communicator so everybody will want to talk to and be around you, and putting them into action.
     
    * What to do in when you're having a conversation in your communication to magnetically build an instant connection, and how to do it.
     
    * Even cover the art of written communication and ways to be more effective at it without doing it wrong.
     
    * Plus, custom practical "how-to" strategies, techniques, applications and exercises to improve your communication skills.
     
    ...and much more.
     
    Become a much more effective communicator now!
    Show book
  • Aspects of the Feminine - (From Volumes 6 7 9i 9ii 10 17 Collected Works) - cover

    Aspects of the Feminine - (From...

    C. G. Jung

    • 0
    • 1
    • 0
    Extracted from Volumes 6, 7, 9, Parts I and II, 10 and 17. This collection offers a range of articles and extracts from Jung's writings on marriage, Eros, the mother, the maiden, and the anima/animus concept. In the absence of any single formal statement by Jung on the psychology of women, this work conveys his views on the feminine and on topics that are intrinsic or related.
    Show book
  • Arts and Minds - How the Royal Society of Arts Changed a Nation - cover

    Arts and Minds - How the Royal...

    Anton Howes

    • 0
    • 1
    • 0
    A major new history of the extraordinary society that has touched all aspects of British life 
    From its beginnings in a coffee house in the mid-eighteenth century, the Royal Society for the Encouragement of Arts, Manufactures and Commerce has tried to improve British life in every way imaginable. It has sought to influence how Britons work, how they are educated, the music they listen to, the food they eat, the items in their homes, and even how they remember their own history. Arts and Minds is the remarkable story of an institution unlike any other—a society for the improvement of everything and anything. 
    Drawing on exclusive access to a wealth of rare papers and artefacts from the Society's own archives, Anton Howes shows how this vibrant and singularly ambitious organisation has evolved and adapted, constantly having to reinvent itself to keep in step with changing times. The Society has served as a platform for Victorian utilitarian reformers, purchased and restored an entire village, encouraged the planting of more than sixty million trees, and sought technological alternatives to child labour. But this is more than just a story about unusual public initiatives. It is an engaging and authoritative history of almost three centuries of social reform and competing visions of a better world—the Society's members have been drawn from across the political spectrum, including Adam Smith, Edmund Burke, and Karl Marx. 
    Informative and entertaining, Arts and Minds reveals how a society of public-spirited individuals tried to make their country a better place, and draws vital lessons from their triumphs and failures for all would-be reformers today.
    Show book
  • The Wars of the Roses - 1455–1485 - cover

    The Wars of the Roses - 1455–1485

    Michael Hicks

    • 0
    • 1
    • 0
    The Wars of the Roses raged from 1455 to 1485 - the longest period of civil war in English history. They barely affected the daily routine of the civilian population, yet for the leaders of the opposing houses of York and Lancaster, the wars were devastating. First hand accounts reveal how the lives of their women and children were blighted during three decades of war, as many of their male relatives met with violent deaths. This book examines in detail the causes, course and results of each of the main wars and concludes with a fascinating insight into why the wars ended so abruptly.
    Show book