Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Rereading Marx in the Age of Digital Capitalism - cover

Rereading Marx in the Age of Digital Capitalism

Christian Fuchs

Publisher: Pluto Press

  • 0
  • 0
  • 0

Summary

The 'end of history' has not taken place. Ideological and economic crisis and the status quo of neoliberal capitalism since 2008 demand a renewed engagement with Marx. But if we are to effectively resist capitalism we must truly understand Marx: Marxism today must theorise how communication technologies, media representation and digitalisation have come to define contemporary capitalism. There is an urgent need for critical, Marxian-inspired knowledge as a foundation for changing the world and the way we communicate from digital capitalism towards communicative socialism and digital communism.

Rereading Marx in the Age of Digital Capitalism does exactly this. Delving into Marx's most influential works, such as Capital, The Grundrisse, Economic and Philosophic Manuscripts, The German Ideology and The Communist Manifesto, Christian Fuchs draws out Marx's concepts of machinery, technology, communication and ideology, all of which anticipate major themes of the digital age.

A concise and coherent work of Marxist media and communication theory, the book ultimately demonstrates the relevance of Marx to an age of digital and communicative capitalism.

Other books that might interest you

  • The Book of Beautiful Questions - The Powerful Questions That Will Help You Decide Create Connect and Lead - cover

    The Book of Beautiful Questions...

    Warren Berger

    • 8
    • 34
    • 0
    From the bestselling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face--at work, in our relationships, and beyond. 
      
    When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn, and move forward in the face of uncertainty. But "questionologist" Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. 
      
    In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders, and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership, and relationships. 
      
    The powerful questions in this book can help you: 
    -        Identify opportunities in your career or industry 
    -        Generate fresh ideas in business or in your own creative pursuits 
    -        Check your biases so you can make better judgments and decisions 
    -        Do a better job of communicating and connecting with the people around you 
      
    Thoughtful, provocative, and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.
    Show book
  • A Social Strategy - How We Profit from Social Media - cover

    A Social Strategy - How We...

    Mikolaj Jan Piskorski

    • 1
    • 1
    • 0
    What people get out of social media—and how businesses can get more out of it 
    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. 
    What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. 
    Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. 
    Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
    Show book
  • Virtanza - The Art and Science of Successful Selling for the Business-To-Business Sales Professional - cover

    Virtanza - The Art and Science...

    Debbie Holzkamp

    • 0
    • 1
    • 0
    VIR-TAN-ZA (vr-TAHN-z) n. [neologism, a newly coined term] 
    1. A condition, state, or attitude of truth, financial success, and customer loyalty among business-to-business sales professionals. 
    2. Courage in the face of adverse business cycles or uncommon challenges. 3. Commitment to the highest degree of preparedness in business dealings resulting in outstanding professional and personal achievement. 4. A process for creating exceptional solutions to sales challenges, exceeding a customers expectations. [From Latin vir, strength, heroic courage, veritas, truth, and bonus, a great good, a superior benefit, a bonanza.]
    Show book
  • Can Sell Will Sell - A Step by Step Guide to Successful Selling for Sales People and Small Business - cover

    Can Sell Will Sell - A Step by...

    Mike White

    • 0
    • 1
    • 0
    We show you how to: 
    Be an effective face to face and social networker 
    Make effective telephone sales calls 
    Conduct productive meetings 
    Make powerful PowerPoint presentations 
    Successfully negotiate and close the deal 
    There are many guide books that support sales people and small business in advising them of what they should do not what to do. CanSellWillSell aims to give you a single reference point to give you the confidence, tools and techniques to know how to achieve success in sales. 
    This guide is for business owners who dont have a background in sales, but value its importance and for sales people needing a reminder of the basics of 
    effective selling. 
    The content comes from a combination of lessons learned, experiences enjoyed and advice received from over 30 years experience in sales, sales management and sales training. Bringing all this together to provide a step by step guide to the sales process has a simple aim to share best practice in an easily to follow format and support you in your sales activities.
    Show book
  • Direct Selling Success - cover

    Direct Selling Success

    Yogeeta Mistry

    • 0
    • 1
    • 0
    Practical know-how to get you to the top of your company. This is a book with generic hands-on advice that you can implement immediately into your business. Yogeeta will share with you important factors and principles that are crucial to helping you with strategy and mindset for Direct Selling Success. The information is current, it's fresh, it's generic to whichever company you are involved with, and you will find that some of it will resonate within you to help you understand and run your Direct Selling business to a better degree.
    Show book
  • Pricing your Services - cover

    Pricing your Services

    Mick Dwyer

    • 0
    • 1
    • 0
    The Price you charge for your services is a compromise between what you think your service is worth and what your clients think your service is worth. 
    The majority of your competitors will simply guess their prices, they look around at the competition, and guess. 
    This book allows you to take charge of your future. Take the first steps in controlling your business. Not many operators in your industry have actually calculated their exact needs. 
    The defining moment in your businesses life, comes the instant you set the price for your salon services, the future happiness of you and your family, your profit margin, your clients perception of your Business and the attitude of your staff will be reflected in this decision. 
    Driving your business forward doesn’t require super-intellect. Nor is there anything mystical about building a successful business. Calculating your costs, giving your clients value and setting your prices accordingly is a calculated winning formula.
    Show book