For almost a century, the Blair Strip Steel Company of New Castle, Pennsylvania, has made cold-rolled specialty steel beyond a world-class standard. George Blair and his son founded the company in 1923 to serve the burgeoning automobile market led by Ford's Model T, but the story of the Blair family and their impact on American manufacturing began long before the Roaring Twenties. In the decades following the American Revolution, Blair innovators and entrepreneurs developed routes to transport iron from central Pennsylvania into the expanding West. In the early days of steel, industrialist and inventor Thomas Shoenberger Blair partnered with future steel magnate Andrew Carnegie to revolutionize railroad rails and become one of the most innovative steelmakers and progressive businessmen in Pittsburgh. Despite facing significant adversity throughout the twentieth century, including the decline of the American steel industry, Blair Strip Steel became one of the most successful steelmakers in the country and a beloved institution for its employees and community. On the shoulders of eight generations of Blair entrepreneurs, the company maintains its formula for small business success and continues to forge the future of material science.
A twenty-first–century sales philosophy that “gets straight to the point about what works, and what doesn’t work in today’s marketplace” (Kevin Kruse, New York Times-bestselling author of 15 SecretsSuccessful People Know About Time Management, Founder and CEO of LeadX).
Being successful at sales has nothing to do with “selling.” The best salespeople are the ones who are always curious—not always closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery to referrals and strategic alliances, it’s all covered. There are even chapters for sales managers, direct sellers, and service providers.
Succeed Without Selling also includes resources like sample scripts and proposal templates. Anyone who wants to grow their business will find actionable, easy-to-follow information to help them embrace the value of being more interested in others than in making the sale. Succeed Without Selling changes the way readers look at the sales process forever—and stops them from engaging in behaviors that just don’t work.
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Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
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