Other books that might interest you

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  Customers Are the Answer to...

  Martha Hanlon, Chris Williams

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  A concise and unique guide to attracting ideal customers to your business. 
   
  Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? Customers are the Answer to Everything unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you . . . over and over. Here are just a few discoveries in Customers are the Answer to Everything:Find out what your customers really need but you may not be giving themDiscover how to talk to your customer “on their level”Learn how your potential customers really make decisions to buy . . . or notUncover the formula for the customer who pays, stays, and refers 
   
  Customers are the Answer to Everything is already changing the way businesses throughout the world think about and act to create new customers. Why not be next? 
   
  Praise for Customers are the Answer to Everything 
   
  “It does for small business what so many have forgotten. It shines the light on the marketing foundation every business needs and wants. Then it delivers a series of affordable and easy-to-implement activities and solutions that will really appeal to your customers.” —Heidi Krupp, CEO, Krupp Communications, Inc. 
   
  “If your product, service or issue isn’t catching on, Martha Hanlon and Chris Williams will show you how to change that and fast and affordably.” —John Limbocker, Internet Dominator CEO and Godfather of SEO

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  Summary and Analysis of The...

  Worth Books

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  So much to read, so little time? Get a brief overview of The Innovator’s Dilemma—the bestselling business book about disruption and how companies adapt.   Named one of the most important business books ever written by the Economist and the winner of the Global Business Book Award, The Innovator’s Dilemma uses true stories of the successes and failures of prominent companies to analyze why great firms fail when faced with critical market and technological innovation.   In this summary of Clayton Christensen’s book for entrepreneurs, managers, CEOs, and business leaders, you’ll learn:  Why sometimes “doing the right thing” can be the wrong thing, especially when faced with disruptive technologyWhy most companies, even good ones, struggle to adapt their business practicesWhat executives can do to ensure both the short-term health and long-term survival of their organizations  With historical context, chapter-by-chapter overviews, important quotes, definitions of key terms, and other features, this summary and analysis of The Innovator’s Dilemma is intended to complement your reading experience and bring you closer to a great work of nonfiction.

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  Real Artists Don't Starve -...

  Jeff Goins

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  Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.?  
  The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. The truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. 
  In Real Artists Don't Starve, bestselling author and creativity expert Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with 14 rules for artists to thrive, including:Steal from your influences (don't wait for inspiration)Collaborate with others (working alone is a surefire way to starve)Take strategic risks (instead of reckless ones)Make money in order to make more art (it's not selling out)Apprentice under a master (a "lone genius" can never reach full potential) 
  From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. 
  Real Artists Don't Starve explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success, it is a powerful tool to be harnessed.

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  Zero-Time Selling - 10 Essential...

  Andy Paul

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  A comprehensive guide to consistent sales success and effective customer relations. 
   
  The amount of time customers have to invest in sellers is limited. They want the information they need now. Don’t dress it up. Don’t overdo it. Don’t waste their time. Zero-Time Selling gives every sales professional, sales manager, entrepreneur and CEO the tools to be completely responsive to that customer request. And win more orders in less time. 
   
  Zero-Time Selling describes the ten essential sales practices that will enable you to: 
   
  1. Sell more, faster, without adding headcount 
   
  2. Create value for customers and differentiate yourself from competitors by how you sell 
   
  3. Convert a greater percentage of your sales leads into orders 
   
  4. Build a loyal customer base and increase repeat business 
   
  5. Increase the productivity of all your sales channels 
   
  Refreshingly free of the usual conceptual sales jargon, Zero-Time Selling presents an accessible, straightforward path to consistent sales success. It is incredibly easy to learn and compatible with any selling system or sales methods a company currently uses. 
   
  Based on his more than thirty years of sales, sales management, and sales consulting experience across every type of sales channel and sales environment, Andy Paul knows how products are bought and sold. Zero-Time Selling reflects his knowledge that in today’s hypercompetitive sales environment “how” a company sells its products and services is as important as “what” they sell in creating value for the customer and effectively differentiating their company and offerings. 
   
  Praise for Zero-Time Selling 
   
  “Any sales professional or sales team will quickly see tangible results once they start Zero-Time Selling!” —Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There 
   
  “Reading this book empowers you to dramatically improve your sales. . . . I can’t think of anyone who wouldn’t benefit immensely from implementing Andy Paul’s strategies for sales success!” —Ivan Misner, New York Times–bestselling author and founder of BNI® and Referral Institute® 
   
  “Andy Paul . . . is one of those guys who just gets it. He understands how products are bought and sold. He knows what customers really need and want. This book leverages that savvy to show you how to sell and manage customer relationships in a manner that truly differentiates you.” —Keith Ferrazzi, bestselling author of Never Eat Alone and Who’s Got Your Back

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  Apple Story An: How iPhone Sold...

  Can Akdeniz, Introbooks Team

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  The secret to sales success is something that companies spend years searching for - it is the ultimate goal for any business. However, selling well enough to break even is quite a bit different than selling enough to put you in the record books. Apple Inc. has spent the past 15 years climbing to the top of the technology market, a spectacular rise that has been accelerated by more than 500 million iPhone sales in less than seven years. Apple's unique strategies to reach such unprecedented heights are included in this book and can act as valuable lessons for other companies to expand into the next echelon of success.

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  Doing Virtuous Business - The...

  Theodore Roosevelt Malloch

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  Can the concept of "Spiritual Capital" actually ensure a company's success?Critics of capitalism view big businesses as insatiable masters of the universe that hold little regard for the public, and label those who create wealth as greedy, malicious, and unscrupulous. In this insightful and original book, Theodore Roosevelt Malloch answers these charges head-on with the bold idea that the creation of wealth by virtuous means is the most important thing we can do for ourselves and for others.Doing Virtuous Business explains the true purpose of business and illuminates the connection between a free economy and religious liberty.  Drawing from the notion of "social capital" that has been developed by generations of scholars, Malloch adds the concept of "spiritual capital" as a foundation for social progress and also a necessity for responsible and successful enterprise. He details the virtues that sustain a business and a free market-virtues that build up a network of trust, which is critical to the emerging global economy.  Besides making the world a better place, Malloch argues, virtuous enterprise makes companies far more successful and profitable than they otherwise would be. He presents case studies of virtuous business in the Judeo-Christian tradition as well as statistical analysis demonstrating how companies that operate on ethical models have outperformed their competitors over the long run.

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