Today could be the day that you start a whole year of unlimited reading!
Add this book to bookshelf
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Write a new comment Default profile 50px
Grey 902feb64d8b6d481ab8ddda06fbebbba4c95dfa9b7936a7beeb197266cd8b846
Read online the first chapters of this book!
All characters reduced 7236434c7af12f85357591f712aa5cce47c3d377e8addfc98f989c55a4ef4ca5
The Reciprocity Advantage - A New Way to Partner for Innovation and Growth - cover

The Reciprocity Advantage - A New Way to Partner for Innovation and Growth

Bob Johansen, Karl Ronn

Publisher: Berrett-Koehler Publishers

  • 2
  • 2
  • 0

Summary

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can’t do alone, experiment to learn, and scale the new business at low risk.

  

Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now to get later—will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business.



Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. 

 

Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.

Other books that might interest you

  • 201 Knockout Answers to Tough Interview Questions - The Ultimate Guide to Handling the New Competency-Based Interview Style - cover

    201 Knockout Answers to Tough...

    Linda Matias

    • 0
    • 1
    • 0
    Increasingly, employers today are using a tough new kind of interview to evaluate candidates and determine how well they think on their feet. To be successful in these new competency-based interviews, job seekers must be prepared with situation-specific examples that highlight the accomplishments, knowledge, and abilities they have that employers need. Featuring a plethora of sample questions-and winning answers-this book is organized by the five core competencies most interviewers are looking for: * Individual responsibility (decisiveness, independence, flexibility, career goals) * Managerial skills (leadership, delegation, strategic planning) * Motivational factors (ambition, initiative) * Analytical skills (problem solving, attention to detail) * People skills (teamwork, communication, customer service) This indispensable guide features fill-in-the-blank exercises readers can use to prepare themselves to demonstrate sought-after competencies and wow potential employers. It's a powerful book no job seeker should be without.
    Show book
  • YouTube Marketing - cover

    YouTube Marketing

    Manuel Braschi

    • 0
    • 1
    • 0
    Dear Friend: 
    Video marketing has been a growing trend for a few years now. YouTube has massive amounts of traffic, viewers, and content. It is the second most visited website in the world, right after Google. There are currently over 1 billion people using the platform to upload and consume video content, with over 300 hours of video being uploaded every day to the site! 
    YouTube has given new dimensions to online marketing and has become the ultimate choice of marketers to get their brand, ads and message in front of their target market, resulting in more clicks, more opt-ins, and ultimately more sales. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. 
    Now, it is well known by this point that YouTube generates revenue by way of digital advertising. By letting content creators upload content to the platform, it has created the perfect channel where businesses can put their adverts in front of a large audience. It is a win-win situation where  businesses can get more exposure, and where YouTube and content creators can pocket their respective share of the advertising revenue. 
    Now, ranking a video is not easy, let alone ranking it on top, with all the competition and oftentimes saturated niches. But with the right information, you will be able to apply proven strategies that will help you to easily dominate YouTube Marketing. 
    I have written a brand new book called "YouTube Marketing". It is designed to take you by the hand and walk you through the process of getting the most out of YouTube in 2018 and beyond, on behalf of your business. 
    This unique book will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube Marketing, in the easiest way possible, using the most effective tools and in the shortest time ever. It will show you the latest YouTube Marketing strategies you need to learn to be successful. 
    This exclusive report will enable you to: 
    * Create Engaging And High Converting YouTube Marketing Campaigns 
    * Spread Your Message Easily To Billions Of YouTube Users 
    * Drive Laser Targeted Traffic That's Ready To Convert 
    * Drive More Subscribers For Your Offers In A Cost Effective Manner 
    * Get A Higher Authority For Your Website And Demonstrate Expertise 
    * And Much More! 
    Now you too can take your business to the next level with the best use of YouTubeTM Marketing…  
    With the right information you will be able to generate more visitors to your website, to your online store or to your online events! Take advantage of this opportunity now.
    Show book
  • Impressive Answers to Job Interview Questions - cover

    Impressive Answers to Job...

    Binay Srivastava

    • 0
    • 1
    • 0
    Impressive Answers to Job Interview Questions
    
     
    Who needs this book? It is for all entry-level job seekers & experienced candidates. Interviewers ask you a variety of questions… but what they actually want to know is, why should they hire you? If you have ever felt that you: • Do not know how to explain why you're the person they need to hire… • Can't positively "sell yourself" for the job… • Fumble over your answers because you don't know what they really want to hear…. • Want to be more confident during the interview…This is the book will show you how to polish your answers to get the job:
    
    
    	Shows you what they intend to discover in your answer
    	Gives you strategies for answering unexpected questions
    	Gives you "How To" tips for answering tough questions:
    
    
     
    A. Tell me about yourself
    
     
    B. What's your greatest weakness?
    
     
    C. What salary are you looking for?
    
     
    D. Why do you want to join this company?
    
     
    E. Why should we hire you?
    
     
    F. Why do you have a gap in your employment history?
    
     
    G. Describe a time when your work was criticized and how you handled it
    
     
    H. What's your greatest strength?
    Show book
  • Best Answers To Toughest Interview Questions : A Job Seeker's Dream Guide - cover

    Best Answers To Toughest...

    Mark Edwards

    • 0
    • 1
    • 0
    Searching for a job is hard, but giving interviews is even more challenging. If you have a dream job lined up, you are going to want to be as prepared as possible to put your best foot forward.
    
    Mark Edwards provides you a fantastic interview guide to follow and read in order to get a gist of what you are going to have to face.
    
    This will make giving any job interview that much easier on your end.
    Show book
  • The Manager’S Handbook - cover

    The Manager’S Handbook

    Dr. Ambrose E. Edebe MBA PhD

    • 0
    • 1
    • 0
    THE MANAGERS HANDBOOK
    
    Proven solution to the people problems you face on the job in an easy Question and Answer format.
    Youll see exactly how to:
    	Respond effectively to any type of employee complaint.
    	Attract the best possible workers to your team and keep them motivated.
    	Develop a positive, two-way rapport with your boss and other supervisors.
    	Communicate clearly and persuasively whether you are speaking to someone or writing  a report or memo.
    	Turn the table on office politics.
    	Dish out discipline when necessary without turning off employees.
    	Focusing squarely on the people handling skills that can make or break any supervisor, this Handbook provides you with quick help for tough day-to-day problems.
    Show book
  • Ethernet Services Second Edition - cover

    Ethernet Services Second Edition

    Gerardus Blokdyk

    • 0
    • 1
    • 0
    How do we go about Comparing Ethernet Services approaches/solutions?  How do you use Ethernet Services data and information to support organizational decision making and innovation?  What are the compelling business reasons for embarking on Ethernet Services?  How can you negotiate Ethernet Services successfully with a stubborn boss, an irate client, or a deceitful coworker?  How do we measure improved Ethernet Services service perception, and satisfaction?  
     
    
    This breakthrough Ethernet Services self-assessment will make you the reliable Ethernet Services domain master by revealing just what you need to know to be fluent and ready for any Ethernet Services challenge.
     
    
    How do I reduce the effort in the Ethernet Services work to be done to get problems solved? How can I ensure that plans of action include every Ethernet Services task and that every Ethernet Services outcome is in place? How will I save time investigating strategic and tactical options and ensuring Ethernet Services costs are low? How can I deliver tailored Ethernet Services advice instantly with structured going-forward plans?
     
    
    There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Ethernet Services essentials are covered, from every angle: the Ethernet Services self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Ethernet Services outcomes are achieved.
     
    
    Contains extensive criteria grounded in past and current successful projects and activities by experienced Ethernet Services practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Ethernet Services are maximized with professional results.
     
    
    Your purchase includes access details to the Ethernet Services self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
    Show book