Instant satisfaction for your thirst for knowledge!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Read online the first chapters of this book!
All characters reduced
Console Wars - Sega Nintendo and the Battle that Defined a Generation - cover

Console Wars - Sega Nintendo and the Battle that Defined a Generation

Blake J. Harris

Publisher: Dey Street Books

  • 2
  • 9
  • 0

Summary

A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads 
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. 
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. 
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. 
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Other books that might interest you

  • Innovation and Entrepreneurship - cover

    Innovation and Entrepreneurship

    Peter F. Drucker

    • 0
    • 3
    • 0
    Peter Drucker's classic book on innovation and entrepreneurship 
    This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
    Show book
  • The Money Formula - Change Your Relationship to Money in Seven Steps & Fifteen Minutes or Less - cover

    The Money Formula - Change Your...

    Leslie Juvin-Acker

    • 0
    • 2
    • 0
    What’s the first thought you think when you hear the word ‘money’?  Leslie Juvin-Acker, Chief Happiness Officer of Leslie Inc. and career development and emotional intelligence expert declares that our relationship with money is deeply rooted in our subconscious mind from memories stored in our childhood and can be reprogrammed within minutes.
     
    Like most people, you probably have more than one family member or friend with an unhealthy relationship to money that can’t seem to break free no matter what they try to do to save, budget, and cut down on spending. Maybe you’ve tried every solution to earn more money but can’t seem to break free. Sadly, this is the reality for millions of Americans who live and die in debt.
     
    The Money Formula offers a fast, simple solution that you can apply to every word in your financial vocabulary from money, mortgage, debt, and more.
     
    Stop feeling bad every time you make a purchase. Learn how to control what you think and how you feel about money once and for all.
     
    Think money. Feel happy.
     
    This book drops the emotional baggage that comes with wealth and abundance and sets readers free to enjoy a new relationship with money.
     
    • Where do your attitudes about money come from?• How are you limiting your earning potential?• Are you creating unnecessary strain in your personal relationships when it comes to money?• Are you repeating financial behaviors that you learned from your parents?• Can you tap into your imagination to create new solutions for financial abundance?• Is it possible to love money and for it to love us back?• What is the key to true financial freedom?
    Show book
  • The Power of Soft - cover

    The Power of Soft

    Hilary Gallo

    • 0
    • 1
    • 0
    In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. 
    Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. 
    In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. 
    What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.
    Show book
  • Life Lessons for Women - 7 Essential Ingredients for a Balanced Life - cover

    Life Lessons for Women - 7...

    Jack Canfield, Adolf Hansen,...

    • 4
    • 76
    • 0
    Jack Canfield and Mark Victor Hansen have inspired millions with their timeless tales of everyday life. Now they team with noted women’s issues expert Stephanie Marston in Chicken Soup for the Soul: Life Lessons for Women.Extraordinary recipes for living will improve lives in nine simple steps. Women will benefit from getting to know themselves in a journal that truly celebrates life. The basic premise of the Chicken Soupseries—the power of friendship, the joy of the small moment, and importance of relationships—has been reborn into a step-by-step primer for a better life. The advice in Life Lessons is aimed specifically at women and their everyday concerns, such as finding time, making ends meet, and balancing priorities; it is straightforward yet perceptive, and combined with powerful stories, it overflows with inspiration and direction for creating a significant life.
    Show book
  • A Joosr Guide to Purple Cow by Seth Godin - Transform Your Business by Being Remarkable - cover

    A Joosr Guide to Purple Cow by...

    Joosr

    • 1
    • 2
    • 0
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.
     
     The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.
     
     
     
    Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.
     
     
     
    You will learn:
     
     
     
    ·      That your best potential customers should be seeking you out, and not the other way around
     
    ·      Why catering your products and ads to the majority is the worst thing you can do
     
    ·      How to expand your business once you've created a successful product.
    Show book
  • Innovation Wars - Driving Successful Corporate Innovation Programs - cover

    Innovation Wars - Driving...

    Scott Bales

    • 0
    • 1
    • 0
    Helps organizations develop the mindset and culture to empower an agile organization that adapts to the evolving market needs
    Teaches business leaders to build the culture and skills that make them competitive in an era of disruption
    Shares digital success stories from every corner of the planet, Cambodia to Nigeria to Colombia, on how to apply technology to meet the needs of a market
    Causes business leaders to consider whether or not they are ready to compete in an era of innovation wars
    Show book