Other books that might interest you

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  Summary of Edward Bernays’s...

  Falcon Press

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  Buy now to get the main key ideas from Edward Bernays’s Crystallizing Public Opinion 
    
  In Crystallizing Public Opinion (1923), Edward Bernays provides extensive explanations of the broad principles of the public relations profession. He seeks to recover the reputation of this field of study, helping readers to view it as a result of intellectual traditions. In his view, the goal of public relations is to facilitate public communications by crafting and maintaining a firm and direct simplification of complex social issues. He describes the public relations counsel as a social scientist who specializes in fully understanding the public opinion and knowing the means through which the public mind is influenced, touching on the subjects of propaganda, stereotypes, the press, and public interactions.

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  Goal Setting - The One Change...

  Armani Murphy

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  Who doesn’t have goals for themselves? As human beings, we are constantly setting goals, both personal and professional, so that we can grow and improve. Sometimes, the goals are just in our heads, and sometimes we write them down and even make vision boards to inspire us and remind us of our goals everyday. I’ve had plenty of experience with many different ways of goal setting, and plenty of experience with disappointing outcomes as I fail to reach the targets I set for myself. 
  Unfortunately, the truth is that few people rarely become successful at achieving every objective they set, and even then, success might not come in a timely manner. That’s where this book is invaluable. 
  After much trial and error in my research, I’ve figured out the best program to set solid objectives and how to push myself to achieve them every time. I have learned to be the most productive person I can be, and you can do the same. 
  Work to Reach Your Goals Now By Following the Four Most Important Aspects of Success 
  In this book, you will learn to:Set realistic, solid goals, whether they are big or small, and keep them in the forefront of your mindDevelop the discipline and good habits necessary for sweet successKeep your mind focused on the outcome until it is achievedManage a high level of productivity as you work to complete multiple objectives and establish loftier goals than you ever thought possible 
  In our busy world, solid goal setting and the knowledge to accomplish the goals you set is the one change that changes everything. Don’t waste any more time trying and failing to make progress toward your objective: learn the most effective ways to achieve your goals, so that you can set more.

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  Viral Loop - From Facebook to...

  Adam L. Penenberg

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  Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

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  How To Be a Translator From Home...

  HowExpert, Nephi Ginnett

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  “How to Be a Translator from Home” is a how-to guide for individuals who want to learn to translate on their own but aren’t sure where to begin. The book teaches the best way for you to create profiles that clients will trust, how to find the best websites for you to utilize, how to make the most money with your time, and everything else you’ll need to know about translating! And it works for almost any language. If you speak a language and are interested in translation, this is the path for you. Thousands of people are already translating online from their homes, and being paid well. This is your chance to set your own deadlines, work for yourself, and follow your dreams. 
  About the Expert 
  Nephi Ginnett is an experienced translator and interpreter who works with clients across the US, in Canada, the Dominican Republic and in Haiti. His work began with a volunteer trip to Boston, Massachusetts where he taught ESL and Citizenship classes to Haitian Immigrants and developed both an interest in and the skills necessary for a career in international language programs. He has since been hired as a translator working on multimedia projects including several documentaries that cover the struggles of Haitian immigrants in the Dominican Republic and in Africa. 
  HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

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  Lift - The Fundamental State of...

  Ryan W. Quinn, Robert E. Quinn

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  NEW EDITION, REVISED AND UPDATEDHarness the Science of Positive InfluenceJust as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how to reach a psychological state that lifts us and those around us to greater heights of achievement, integrity, openness, and empathy. The updated edition of this award-winning book—honored by Utah State University's Huntsman School of Business, Benedictine University, and the LeadershipNow web site --includes two new chapters, one describing a learning process and social media platform the Quinns created to help people experience lift and the other sharing new insights into tapping into human potential.

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  Be The Best Part of Their Day -...

  David L. Schreiner

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  What’s the “secret sauce” to Supercharged Communications? Can it be quantified? Can it be taught? More than that, as a leader, who are you? What are the values you project—not just in the workplace but 24/7?David Schreiner, Ph.D., spent years researching and speaking to executives and people in large organizations across the country to try to discover just that. The good news is he uncovered three essential elements to communication:Engage and connect at a personal level. Engage with intent through various mediums. Be mission-focused through united leadership.He also pinpointed fifteen effective strategies—principles and concepts you could begin to apply to your organization today. He created a platform of Supercharged Communications he could use as a CEO in the healthcare industry—but that could be applied no matter the sector, no matter the circumstances.Utilizing the technique of Appreciative Inquiry—and a real and personal desire to connect with others, David Schreiner has embraced authentic leadership and distilled its best practices. Research-based and actionable, Schreiner invites the reader on a personal journey to get at the very heart of their organization—and the communications principles that can ensure readers are the best part of the day for the people they encounter.

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