Fair Trade promises to raise living standards in developing countries through:- worldwide minimum prices for commodities- support for democratically governed cooperatives- requirement of minimum wages and safety standards for workers- training to help producers improved quality and develop business skills- encouragement of eco-friendly practices- third-party certificationIn contrast to the free trade status quo, Fair Trade relies on informed consumers to choose more direct supply chains that minimize the role of middlemen, offering economic justice and social change as a viable and sustainable alternative to charity. But does it work?Fair Trade from the Ground Up documents achievements at both the producer and the consumer ends of commodity chains and assesses prospects for future growth. From Guatemalan coffee farmers to student activists on U.S. college campuses, the stories of individuals inform April Linton's analysis. Drawing on studies by social scientists and economists, as well as on new case studies, she provides balanced answers to hard questions: How can large institutions be persuaded to commit to using Fair Trade suppliers? Does ethical consumerism work? Are the "social premiums" that are built into Fair Trade prices really being used for community projects? Will Fair Trade market growth reach the scale of organics or green products? This book meets a long-felt need among economic-justice activists, consumer groups, and academics for a reliable qualitative and quantitative overview of achievements of the Fair Trade movement.
“Four simple but powerful keys that will help you and your colleagues knock down barriers and create a winning team.” —Ken Blanchard, coauthor of The One Minute Manager® Your people might be your organization’s greatest assets, but it’s their interactions with one another that determine the quality and the quantity of their contributions—and few organizations know how to generate the sense of excitement, energy, and shared mission that occurs when people truly join together. This book shows how, describing four simple behavioral keys that fundamentally change how people work together—building greater trust, understanding, and collaboration. “This book is filled with wonderful common sense; alas, uncommonly practiced. Anyone who wants to improve their own communication and their team’s collaboration skills cannot come away untouched.” —Beverly Kaye, Founder and Co-CEO, Career Systems International and coauthor of Help Them Grow or Watch Them Go “This book is a laser beam on what makes work and all other relationships work. It declares that face-to-face relationships, not technology, not clear objectives, vision and metrics, are what make organizations adaptive and sustainable.” —Peter Block, author of Flawless Consulting
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories - lexicon, audio cues, visual stimuli, experience, and culture. Through storytelling, global research, and practical tips, this valuable audiobook will help you and your organization efficiently create and deploy a comprehensive brand strategy across the organization; quickly launch new brands or reboot existing brands for growth; build tribes from audiences, consumers, clients, and partners; and lean into the convergence of communication, culture, digital, and technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
If you don’t sell, you don’t have a business.In Secrets of Successful Sales, Alison Edgar—The Entrepreneur’s Godmother—brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business.Centered around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, and explains how to create an effective strategy and close with confidence.
Do you feel like you aren't getting nearly enough stuff done during the day? Are you leaving work at the end of each day wondering where the time went and that you accomplished nothing? The fact of the matter is, you're probably wasting a lot of your time due to various reasons and it's crushing your productivity.
This book is your playbook to help eliminate activities that waste time and replace them with new strategies that help you get the most out of every second of your day.
If you value your time, this productivity playbook will help put you in a position to win in life and in business by following and implementing strategies that produce results.
The Science of Getting Rich is a classic, written by Wallace D. Wattles, and published in 1910. Wattles died in 1911, shortly after publishing this book. Forgotten for decades, it was recently rediscovered. The timeless principles in this classic will transform your financial future.
A primary principal in The Science of Getting Rich is to always give more in "use value" than you receive in "cash value" for your products or services. As Wattles states in his book, if you practice and apply this science, you will get rich! Brought to you here in its original unabridged format, as written by Wallace in 1910.
Research and experience demonstrate two areas with which many new managers are completely unfamiliar: delegating tasks and work, and making decisions. Some struggle with this for years. But it doesn’t have to be hard. 151 Quick Ideas for Delegating and Decision Making combines 50 years' experience of two managers, and the experiences of other managers who have been interviewed and observed. Each real world idea has been tried and tested. The best ones are here, in an easy to understand form for you to use. Select those that fit your particular circumstance, for example:— Start with the End in Mind— Know which decisions to make when— Avoid group think— Show them, don't tell them— Put confidence in competence— Give credit and reward successAnd even if you are already in a supervisory position, this book can help you do a more effective and efficient job at managing people and tasks.
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