Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Marketing Management Essentials You Always Wanted To Know - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

Marketing Management Essentials You Always Wanted To Know

Anonymous

Publisher: Vibrant Publishers

  • 0
  • 0
  • 0

Summary

Marketing Management concepts explained in a simplified way
	Tools that can help you navigate your role as a marketing manager
	How to use marketing to manage customer relationships
	Understand the relationship between strategy and marketing


 
 
 
Marketing Management Essentials You Always Wanted To Know guides new marketing managers and leaders with building blocks of marketing management. You will learn how to define marketing management and how it affects different levels of an organization. You will understand the main functions of a marketing manager so that you can incorporate those functions into your new role. You are given tools to assist you with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a vital skill that you will learn about that is vital to today’s marketing manager. After you have learned about managing marketing internally to your organization, you will begin to learn how to manage your external customers and gain their business. These timeless elements of marketing management will provide you the fundamentals with a 21st century point of view.
 
Marketing Management Essentials You Always Wanted To Know gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:


	Define marketing management in an organization, understand its functions and elements
	Know the business responsibilities of a marketing manager and marketing department
	Describe tools that can help you navigate your role as a marketing manager
	Understand the relationship between strategy and marketing
	Know how to use marketing to manage customer relationships


 
This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
Available since: 07/20/2018.

Other books that might interest you

  • The Tumor - A Non-Legal Thriller - cover

    The Tumor - A Non-Legal Thriller

    John Grisham

    • 0
    • 0
    • 0
    John Grisham says THE TUMOR is the most important book he has ever written. In this short book, he provides readers with a fictional account of how a real, new medical technology could revolutionize the future of medicine by curing with sound. 
    THE TUMOR follows the present day experience of the fictional patient Paul, an otherwise healthy 35-year-old father who is diagnosed with a malignant brain tumor. Grisham takes readers through a detailed account of Paul’s treatment and his family’s experience that doesn’t end as we would hope. Grisham then explores an alternate future, where Paul is diagnosed with the same brain tumor at the same age, but in the year 2025, when a treatment called focused ultrasound is able to extend his life expectancy. 
    Focused ultrasound has the potential to treat not just brain tumors, but many other disorders, including Parkinson’s, Alzheimer’s, hypertension, and prostate, breast and pancreatic cancer. 
    For more information or to order a free hard copy of the book, you can visit The Focused Ultrasound Foundation’s website. Here you will find a video of Grisham on the TEDx stage with the Foundation’s chairman and a Parkinson’s patient who brings the audience to its feet sharing her incredible story of a focused ultrasound “miracle.” 
    Readers will get a taste of the narrative they expect from Grisham, but this short book will also educate and inspire people to be hopeful about the future of medical innovation.
    Show book
  • Valedictorians at the Gate - Standing Out Getting In and Staying Sane While Applying to College - cover

    Valedictorians at the Gate -...

    Becky Munsterer Sabky

    • 0
    • 0
    • 0
    An inspiring battle cry for sanity in the college application process that looks beyond the rankings to successfully determine what’s truly the best school for you or your childAfter spending years as an admissions director at Dartmouth, Becky Sabky had seen it all. The perfect grades, the perfect scores, and the perfect extracurriculars. Valedictorians were knocking at the gate, but Becky realized that in their quest for admission many of these students were missing something. Their transcripts were golden, their interviews polished, but they weren’t applying for college, they were competing for it—and in the end they didn’t know what prize they were really striving for.In Valedictorians at the Gate, Sabky looks beyond the smoke and mirrors of the intimidating admissions gauntlet and places the power firmly where it should be: in the hands of the students themselves. Offering prescriptive, actionable advice for students and their (hopefully not helicoptering) parents, Sabky illuminates the pathway to finding the school that is the ideal match. Witty and warm, informative and inspiring, Valedictorians at the Gate is the needed tonic for overstressed, overworked, and overwhelmed students on their way to the perfect college for them.A Macmillan Audio production from Henry Holt and Company
    Show book
  • Sidewalk Sensation - Artist David Zin creates 3-D drawings using only chalk and charcoal - cover

    Sidewalk Sensation - Artist...

    Melissa Cunningham

    • 0
    • 0
    • 0
    WAPK of Michigan-based street artist David Zinn who draws sidewalk chalk drawings.
    Show book
  • Homeschool Like an Expert: The Ultimate Guide on Homeschooling Essentials Learn All the Information You Need to Know About Homeschooling and See Why This is an Excellent Learning Method For Your Kids - cover

    Homeschool Like an Expert: The...

    Brena Lynch

    • 0
    • 0
    • 0
    Homeschool Like an Expert: The Ultimate Guide on Homeschooling Essentials, Learn All the Information You Need to Know About Homeschooling and See Why This is an Excellent Learning Method For Your KidsHomeschooling has been on the rise in the United States over the last ten years. You might be wondering what homeschooling is all about and if it could truly be beneficial for your kids. Before homeschooling was mostly done by those students who have extra-curricular activities such as sports or music and they need the flexibility of homeschooling for them to attend practices and competitions. But now, more and more parents are considering it to make a change from the negative school environment these days. Also, you are more in control of what your kids learn when you homeschool them. This audiobook will give you all the information you need to homeschool your children. You will learn the benefits, advantages, and disadvantages, effective strategies to maintain focus at home as well as all the useful tips on how to avoid homeschool burnout. This audiobook will discuss the following topics:- Benefits Of Homeschooling- Disadvantages of Public Schooling- Financing Homeschooling- Grading in Homeschooling- Homeschool Burnout- Homeschooling and College- Homeschooling and the Family- Homeschooling Methods- Homeschooling Online- Homeschooling the Teenager- Homeschooling with a Disability- Homeschool - Staying Connected- How to Homeschool Your Child- Maintaining Discipline in HomeschoolingTo learn more about homeschooling, scroll up and click “add to cart” now!
    Show book
  • Let's Learn Subtraction - cover

    Let's Learn Subtraction

    Kim Mitzo Thompson, Karen Mitzo...

    • 0
    • 0
    • 0
    Fourteen songs with pop rhythms, screaming saxophone, and tight vocal harmonies result in an easy way to learn and comprehend strategies and fact families!  Kids learn why the "Count Down One" strategy is helpful, how to make a "Fact Family" and minuends 0-18. Track List:There's No Doubt About It : Subtraction -0 The Answer Is Zero Every Time : Subtraction -Same Number Just Count Down One  : Subtraction -1 Take It Away : Subtraction Facts 1, 2, 3, 4, 5 Sound Off  : Subtraction Facts  6, 7 Think Addition : Subtraction Facts  8, 9 Get To Ten  : Subtraction Facts  10 Just Add One More : Subtraction Facts  11 S-U-B-T-R-A-C-T-I-O-N : Subtraction Facts  12 Fact Families : Subtraction Say It Again  : Subtraction Facts  15, 16 I Can Do It : Subtraction  Facts 17 Follow My Lead  : Subtraction Facts  18 Only A Beat  : Subtraction Facts Review
    Show book
  • Understanding the Principles of the New Communications Landscape - cover

    Understanding the Principles of...

    Anton Schwartz

    • 0
    • 0
    • 0
    Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.
    Show book