Other books that might interest you

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  Laws of UX - Using Psychology to...

  Jon Yablonski

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  An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
  
  This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
  
  You'll learn:
  
  How aesthetically pleasing design creates positive responses
  The principles from psychology most useful for designers
  How these psychology principles relate to UX heuristics
  Predictive models including Fitts's law, Jakob's law, and Hick's law
  Ethical implications of using psychology in design
  A framework for applying these principles

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  Kingdom of Lies - Unnerving...

  Kate Fazzini

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  In the tradition of Michael Lewis and Tom Wolfe, a fascinating and frightening behind-the-scenes look at the interconnected cultures of hackers, security specialists, and law enforcement.A 19-year-old Romanian student stumbles into a criminal ransomware ring in her village. Soon, she is extorting Silicon Valley billionaires for millions — without knowing the first thing about computers.A veteran cybersecurity specialist has built a deep network of top-notch hackers in one of the world’s largest banks. But then the bank brings in a cadre of ex-military personnel to “help”.A cynical Russian only leaves his tiny New Jersey apartment to hack sports cars at a high-performance shop in Newark. But he opens his door to a consultant who needs his help.A hotel doorman in China once served in the People’s Army, stealing intellectual property from American companies. Now, he uses his skills to build up a private side business selling the data he takes from travelers to Shanghai’s commercial center.Kingdom of Lies follows the intertwined stories of cybercriminals and ethical hackers as they jump from criminal trend to criminal trend, crisis to crisis.A cybersecurity professional turned journalist, Kate Fazzini illuminates the many lies companies and governments tell us about our security, the lies criminals tell to get ahead, and the lies security leaders tell to make us think they are better at their jobs than they are.Like Traffic set in the cybercrime world, Kingdom of Lies is as entertaining as it is eye-opening.

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  Text Analytics - Practical Steps...

  David Feldspar

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  Words and texts are powerful, and you will be given the means to analyze them. 
  In a time when everyone is trying to advertise online and offline, the meaning people attach to a word can be significant. With all the unstructured data out there, and the guidance we need to take texts apart and look at them from a logical perspective, analyzing skills have become mandatory to any individual working in marketing, text content creation, or otherwise. In this guide, you will learn:How to decode terminology and apply practical data models to analyze words more effectivelyClustering and factor analysis strategies to understand what is really being saidClassification and the other basic skills you need to understand to get to the next level of comprehensionBayes nets, networks, text mining, and software that can help you do soDefect prediction model principles and applications to businessesRegression analytics basics 
  Apply the concepts and proven methods that will aid you in your word analysis journey by learning what experts have used and have discovered to be useful to anyone who tries to understand text better.

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  Majestic 12: The History and...

  Charles River Editors

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  When people think about unidentified flying objects (UFOs), they tend to think of flying discs piloted by gray beings with large heads and enormous eyes. They tend to think that these sightings only started relatively recently and that belief in UFOs is some sort of modern religion brought on, perhaps, by the very justifiable fears of a nuclear age. But a study of the phenomenon quickly reveals that people have been seeing UFOs since the beginning of recorded history and perhaps a lot longer than that. 
  	Naturally, as technological advances and the creation of flying aircraft became realities, the sighting of UFOs increased, as did the interest in potential contact with aliens.  Some of the American investigations of UFOs from the 1940s and 1950s were documented, but nothing exemplifies the debate between those who believe that extraterrestrials visit the Earth and skeptics than the top secret papers that emerged in the 1980s and seemed to prove the existence of a shadowy secret organization known as MJ-12 or Majestic 12. To believers, these papers proved beyond a doubt not only that UFOs were real and of extraterrestrial origin, but also that the federal government had been aware of this since the 1940s and had even managed to recover one or more crashed alien spacecrafts. To skeptics, this notion simply proved how gullible UFO believers were. There was no middle ground - people either believed in the MJ-12 papers completely or laughed at them. 
  	Decades later, it’s finally possible to take a more balanced view of the history of the MJ-12 papers, including where these documents originated from and who created them. It now seems virtually certain that there never was an organization called Majestic 12 and that the papers describing it were faked, but what makes the story truly fascinating is that it now also appears likely that these papers were faked by people actually working within the Air Force or another government agency.

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  Data Means Business - Level up...

  Jason Foster, Barry Green

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  Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world.
  Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.
  Listen to this audiobook to discover how to:
  • Create the change momentum and narrative needed to succeed
  • Educate and inspire your organisation on the transformative power of data
  • Leverage start-up strategies to deliver business growth
  • Define an adaptable data strategy focused on business outcomes
  • Build cross-functional teams to develop value-generating data products
  • Deliver successful data management practices

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  Leadership Moments from NASA -...

  Dr. Dave Williams, Elizabeth...

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  Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the organizational culture, leadership styles, and insights of NASA senior executives spanning five decades of human spaceflight, to share the lessons they learned from critical moments where they took on seemingly insurmountable challenges. How did they prioritize? How did they resolve differences? How did they decide what to do when no one had done it before? How did they build highly competent teams? How did they build organizational resilience? How did they fight complacency and rebuild a culture of safety and innovation?Through interviews with famous leaders such as Apollo's Gene Kranz, the first Hubble Space Telescope Servicing Mission's Joe Rothenberg, "astronaut maker" George Abbey, and former NASA Administrator Dan Goldin, this book shows how NASA recovered from tragedy and adversity, and how it developed a culture of competency that continues to attract the best and brightest.

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