Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
I want to read the book!
All characters reduced
Mastering Marketing Agility - Transform Your Marketing Teams and Evolve Your Organization - cover

We are sorry! The publisher (or author) gave us the instruction to take down this book from our catalog. But please don't worry, you still have more than 500,000 other books you can enjoy!

Mastering Marketing Agility - Transform Your Marketing Teams and Evolve Your Organization

Andrea Fryrear

Publisher: Berrett-Koehler Publishers

  • 1
  • 0
  • 0

Summary

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. 
 
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. 
 
You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Available since: 07/07/2020.

Other books that might interest you

  • In Control at 50-Plus - How to Succeed in the New World of Work - cover

    In Control at 50-Plus - How to...

    Kerry Hannon

    • 0
    • 0
    • 0 
    Anyone who began working twenty or thirty years ago has witnessed astonishing changes in the workplace during their career. When the global pandemic hit, older workers fortunate enough to retain their jobs once again had to navigate enormous upheaval, virtually overnight. Working from home, often in isolation, over-fifties found themselves facing daunting technological and social challenges.  If this scenario is all too familiar, In Control at 50+ shows how to make the new normal work for you. Kerry Hannon, a workplace futurist and renowned expert on business, careers, and personal finance, combines all her insights and skills to help you actively shape your work future into what you want it to be. Hannon illustrates how COVID-19 changed the nature of work, provides a compellingly optimistic vision of the future, and highlights opportunities and specific action steps for achieving success, including how to: develop a positive mindset about your career and financial future; create a powerful résumé and a great online presence; master the virtual interview process; strategically manage remote work to benefit your career; and make a successful career transition to something more exciting and rewarding. In Control at 50+ also provides winning advice specifically tailored for women, many of whose careers were uniquely affected by COVID-19.
    Show book
  • Prospecting Success! - For the Security Industry - cover

    Prospecting Success! - For the...

    Gail Kasper

    • 0
    • 0
    • 0 
    This all-inclusive sales series is designed for security industry professionals, yet offers proactive prospecting tools applicable in any industry. Guaranteed to increase revenues for your business immediately, Gail Kasper brings her most powerful sales techniques that have been proven in leading organizations across the country. This is "prospecting in a box," everything you'll need to know to generate and diversify your lead generation approach: vertical market development; up-selling existing customers; trade show lead generation; referral maximization; cold calling by telephone and in person; alliance developing and management; effective networking techniques, including Gail's proprietary networking system – the newspaper technique; and guest speaking in the industry, where Gail provides speech examples that will both educate and inform an audience, encouraging more sales.A Hachette Audio production.
    Show book
  • The Good Food Revolution - Growing Healthy Food People and Communities - cover

    The Good Food Revolution -...

    Will Allen, Charles Wilson

    • 0
    • 0
    • 0 
    A pioneering urban farmer and MacArthur "Genius Award" winner points the way to building a new food system that can feed — and heal — broken communities.The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, Allen cashed in his retirement fund for a two-acre plot a half mile away from Milwaukee's largest public-housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of local residents.In the face of financial challenges and daunting odds, Allen built the country's preeminent urban farm — a food and educational center that now produces enough vegetables and fish year-round to feed thousands of people. Employing young people from the neighboring housing project and community, Growing Power has sought to prove that local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen's organization helps develop community food systems across the country.An eco-classic in the making, The Good Food Revolution is the story of Will's personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.
    Show book
  • The Credit Score Blueprint - Simple Ways To Improve Your Credit Today - cover

    The Credit Score Blueprint -...

    Jeff Leighton

    • 0
    • 0
    • 0 
    Improve your credit score today with a simple and easy plan. 
If you are looking to improve your credit and take your finances to the next level, this audiobook will show you exactly how to do just that.  
Imagine what life would be like if you had terrific credit, and lenders were lining up to offer you credit at low rates.  
When applying for a mortgage, credit cards, car loan, apartment, a job, bank line of credit, and countless other everyday financial activities, you could be in the one percent of those that apply. You would probably feel more fulfilled, more accomplished, and would have more options, and at a better rate than the majority of the population out there.  
All of this is possible when you implement the strategies from this audio workbook. They don’t require that much effort, in fact, you can do all of these strategies in as little as an hour per month. You can, and will, repair your credit report by following these proven tactics.  
Listen to The Credit Score Blueprint: Simple Ways To Improve Your Credit today! 
In this guide you will discover: How your FICO score gets calculated and the benefits of having a high score15 proven ways to improve your creditHow to build your score even if you don’t currently have a credit reportA little-known loophole that can drastically increase your score12 credit score myths that people still believe about their creditSecrets that the Credit Bureaus don’t want you to know about credit repairAnd much more 
Having a fantastic credit score is possible. All you need to do listen to and follow the practical steps that I lay out in this audiobook.  
Start improving your credit score today!
    Show book
  • Charter Schools and Their Enemies - cover

    Charter Schools and Their Enemies

    Thomas Sowell

    • 0
    • 0
    • 0 
    A leading conservative intellectual defends charter schools against the teachers' unions, politicians, and liberal educators who threaten to dismantle their success. 
  The black-white educational achievement gap — so much discussed for so many years — has already been closed by black students attending New York City's charter schools. This might be expected to be welcome news. But it has been very unwelcome news in traditional public schools whose students are transferring to charter schools. A backlash against charter schools has been led by teachers unions, politicians and others — not only in New York but across the country. If those attacks succeed, the biggest losers will be minority youngsters for whom a quality education is their biggest chance for a better life.
    Show book
  • Start a Successful Career Today in Information Technology - Computer Science + Computer Engineering Career Guide - cover

    Start a Successful Career Today...

    A. J. Newton

    • 0
    • 0
    • 0 
    2nd Edition (Revised & Edited)A detailed step-by-step guide that takes you from a total beginner to a top-earning IT professional at the top of your career.Each chapter of this book has been meticulously put together by the author with the newcomer to Information Technology in mind.The book contains modern information and useful insights that will prove invaluable for IT professionals battling career stagnation.It demonstrates three pathways to three different successful careers in IT that almost anyone can start pursuing today, with or without a university degree.It includes the top IT certifications needed to boost your IT career in the 2020s.This book is a consolidation of 16+ years of experience, knowledge and tips gathered while working in the Information Technology Industry.It covers job hunting and what to expect at job interviews.It contains tips and tricks and provides guidance on decision-making every step of the way.It also includes a glossary of 120 key IT terms to get you started.It is straight to the point. No boring and unnecessary text.Purposefully designed with colourful pages and appealing illustrations to make it an easy read.
    Show book