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Tribe - The Many-to-Many Sales Coaching Playbook - cover

Tribe - The Many-to-Many Sales Coaching Playbook

Alistair McQuade

Narrator Alistair McQuade


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For decades the sales profession has been fixated on individual sales performance and leadership. Sales methodologies like the Challenger Sale, Sandler Selling, and SPIN selling all focus on the individual seller. But B2B customers have complex problems that require a diverse team effort to solve. That's the first reason why sales methodologies are not working for most companies. 
Not only do we promote selling as individuals, but we manage this way too. One-to-many hierarchical sales coaching methods ensure sales managers are a bottleneck and will never have the capacity to coach their teams and deals effectively. That's the second reason why sales methodologies are not working for most companies. 
Tribe is a many-to-many sales coaching system leveraging the power of teams in the sales process. Tribe reduces the current bottleneck of manager coaching as salespeople coach each other. You can add Tribe to any sales methodology to make it work. Why? 
Because we're all hard-wired to be tribal, it's not optional but a matter of survival. Our brains experience tribal connection as a matter of life or death. It drives the way we think, what we believe, and the way we act. Tribe is the power behind all successful teams through human history. The Tribe Playbook shows how to use this power to motivate and grow sales organizations and get your sales playbook or sales methodology working. Learn more at
Duration: about 2 hours (02:16:41)
Publishing date: 2021-03-30; Unabridged; Copyright Year: — Copyright Statment: —