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  Lords of Finance - The Bankers...

  Liaquat Ahamed

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  It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.In Lords of Finance, we meet the neurotic and enigmatic Montagu Norman of the Bank of England, the xenophobic and suspicious Émile Moreau of the Banque de France, the arrogant yet brilliant Hjalmar Schacht of the Reichsbank, and Benjamin Strong of the Federal Reserve Bank of New York, whose façade of energy and drive masked a deeply wounded and overburdened man. After the First World War, these central bankers attempted to reconstruct the world of international finance. Despite their differences, they were united by a common fear-that the greatest threat to capitalism was inflation-and by a common vision that the solution was to turn back the clock and return the world to the gold standard.For a brief period in the mid-1920s, they appeared to have succeeded. The world's currencies were stabilized, and capital began flowing freely across the globe. But beneath the veneer of boomtown prosperity, cracks started to appear in the financial system. The gold standard that all had believed would provide an umbrella of stability proved to be a straitjacket, and the world economy began that terrible downward spiral known as the Great Depression.As yet another period of economic turmoil makes headlines today, the Great Depression and the year 1929 remain the benchmark for true financial mayhem. Offering a new understanding of the global nature of financial crises, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, of their fallibility, and of the terrible human consequences that can result when they are wrong.

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  Capitalism - Money Morals and...

  John Plender

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  Capitalism has lifted millions out of poverty. Under its guiding hand, living standards throughout the Western world have been transformed. Further afield, the trail blazed by Japan is being followed by other emerging market countries across the globe, creating prosperity on a breathtaking scale. And yet, capitalism is unloved. From its discontents to its outright enemies, voices compete to point out the flaws in the system that allow increasingly powerful elites to grab an ever larger share of our collective wealth. In this incisive, clear-sighted guide, award-winning Financial Times journalist John Plender explores the paradoxes and pitfalls inherent in this extraordinarily dynamic mechanism - and in our attitudes to it. Taking us on a journey from the Venetian merchants of the Renaissance to the gleaming temples of commerce in 21st-century Canary Wharf via the South Sea Bubble, Dutch tulip mania and manic-depressive gambling addicts, Plender shows us our economic creation through the eyes of philosophers, novelists, poets, artists and divines. Along the way, he delves into the ethics of debt; reveals the truth about the unashamedly materialistic artistic giants who pioneered copyrighting; and traces the path of our instinctive conviction that entrepreneurs are greedy, unethical opportunists, hell-bent on capital accumulation, while manufacturing is innately virtuous. Thoughtful, eloquent and above all compelling, Capitalism is a remarkable contribution to the enduring debate.

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  Crystallizing Public Opinion

  Edward L. Bernays

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  A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.

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  Negotiation - A Beginner's Guide...

  Samuel J. Robbins

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  Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument and dispute.In any disagreement, individuals understandably aim to achieve the best possible outcome for their position (or perhaps an organisation they represent). However, the principles of fairness, seeking mutual benefit and maintaining a relationship are the keys to a successful outcome.Specific forms of negotiation are used in many situations: international affairs, the legal system, government, industrial disputes or domestic relationships as examples. However, general negotiation skills can be learned and applied in a wide range of activities.  Negotiation skills can be of great benefit in resolving any differences that arise between you and others.Stages of Negotiation1. PreparationBefore any negotiation takes place, a decision needs to be taken as to when and where a meeting will take place to discuss the problem and who will attend.  Setting a limited time-scale can also be helpful to prevent the disagreement continuing.2. DiscussionDuring this stage, individuals or members of each side put forward the case as they see it, i.e. their understanding of the situation. 3. Clarifying GoalsFrom the discussion, the goals, interests and viewpoints of both sides of the disagreement need to be clarified.4. Negotiate Towards a Win-Win OutcomeThis stage focuses on what is termed a 'win-win' outcome where both sides feel they have gained something positive through the process of negotiation and both sides feel their point of view has been taken into consideration. 5. AgreementAgreement can be achieved once understanding of both sides’ viewpoints and interests have been considered. 6. Implementing a Course of ActionFrom the agreement, a course of action has to be implemented to carry through the decision.Now it's time to take action

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  Communication Skills: 8-in-1...

  Lawrence Finnegan

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  COMMUNICATION SKILLS - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 
    
  1) 
  BODY LANGUAGE: 
  7 Easy Steps to Master Nonverbal Communication, Reading People, Microexpressions & Improve Your Charisma. 
    
  2) 
  ASSERTIVENESS: 
  7 Easy Steps to Master Assertive Social Confidence, Self-Esteem, Self-Awareness & Social Dynamics. 
    
  3) 
  CONVERSATION SKILLS: 
  7 Easy Steps to Master Listening Skills, Interpersonal Feedback, Difficult Conversations & Voice Training. 
    
  4) 
  PERSUASION: 
   7 Easy Steps to Master Influence Skills, Psychology of Manipulation, Convincing People & Negotiation Skills. 
    
  5) 
  MAKE PEOPLE LAUGH: 
  7 Easy Steps to Master Being Funny, Conversational Humor, Improv Stand-Up Comedy & Joke Writing. 
    
  6) 
  SMALL TALK: 
  7 Easy Steps to Master First Impressions, Talking to Strangers, Personal Networking & Social Anxiety. 
    
  7) 
  SOCIAL SKILLS: 
  7 Easy Steps to Master Emotional Intelligence, Making Friends, Relationship Building & Interpersonal Skills. 
    
  8) 
  EMAIL ETIQUETTE: 
  7 Easy Steps to Master Email Writing, Business Etiquette, Email Productivity Hacks & Remote Teams. 
    
  START IMPROVING YOUR COMMUNICATION SKILLS TODAY! 
   

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  Ben Franklin's Guide to Wealth -...

  Jack Mingo, Erin Barrett

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  It isn’t all about the Benjamins! A revolutionary way of looking at money and value, based on the writings of the Founding Father.Ben Franklin’s Guide to Wealth is the modern version of the treatise The Way of Wealth by Richard Saunders—one of Ben Franklin’s many pseudonyms. Franklin practiced what he preached in the treatise, and it made him rich enough to have a full life, travel extensively, and follow his intellectual musings, which in turn led him to become an accomplished scientist, inventor, political activist, diplomat, and writer. Franklin wasn’t born rich. He built his legacy using his intelligence, curiosity, natural good sense, and proclivity for thrift and hard work. When he died, he left a fortune. Now the authors bring practicing what Franklin preached up to date for today’s busy lifestyles, with sage advice on a range of financial basics including debt, thrift, the value of work and business, developing financial responsibility, money and time, and preparing for the future. It’s time to think about what “rich” really means. It’s time to get back to financial basics. It’s time to look for guidance from America’s original financial guru—Ben Franklin.

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