"There is more treasure in books than in all the pirates' loot on Treasure Island." - Walt Disney
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Junkyard Planet - Travels in the Billion-Dollar Trash Trade - cover

Junkyard Planet - Travels in the Billion-Dollar Trash Trade

Adam Minter

Publisher: Bloomsbury Press

  • 0
  • 1
  • 0

Summary

How can garbage turn into gold? What does recycling have to do with globalization? Where does all that stuff we throw away go, anyway?  
 
When you drop your Diet Coke can or yesterday's newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don't want and turn it into something you can't wait to buy. In Junkyard Planet, Adam Minter-veteran journalist and son of an American junkyard owner-travels deeply into a vast, often hidden, 500-billion-dollar industry that's transforming our economy and environment. 
 
Minter takes us from back-alley Chinese computer recycling operations to recycling factories capable of processing a jumbo jet's worth of trash every day. Along the way, we meet an international cast of characters who have figured out how to squeeze Silicon Valley-scale fortunes from what we all throw away. Junkyard Planet reveals how “going green” usually means making money-and why that's often the most sustainable choice, even when the recycling methods aren't pretty. 
 
With unmatched access to and insight on the waste industry, and the explanatory gifts and an eye for detail worthy of a John McPhee or William Langewiesche, Minter traces the export of America's garbage and the massive profits that China and other rising nations earn from it. What emerges is an engaging, colorful, and sometimes troubling tale of how the way we consume and discard stuff brings home the ascent of a developing world that recognizes value where Americans don't. Junkyard Planet reveals that Americans might need to learn a smarter way to take out the trash.

Other books that might interest you

  • Social Media - Why your business should use social media! - cover

    Social Media - Why your business...

    GmbH Kunst und Kollegen...

    • 1
    • 3
    • 0
    Why your business should use social media!
    
    We are connected 24/7 and social media has become an integral part of our life. It is changing how we communicate with each other and share information. We connect on social platforms like Facebook, Twitter, LinkedIn, and Instagram. Even as consumers we are discussing buying decisions, sharing experiences and directly getting in contact with brands, products and services online. 
    
    Businesses and marketers need to understand this shift and find the right channels to open a dialogue with their target audiences.  Regardless of industry, consumers flock to social media to inform themselves, often with an actual intend of buying. They are no longer passive consumers who get besieged with newsletters, emails, banners, print and television ads, but now are actively searching information and reviews online to make an informed buying decision. 
    
    Social media should be part of the overall marketing efforts no matter if you are a B2C or B2B company. It should be viewed as an additional element of an integrated marketing campaign, which can provide a great opportunity to increase awareness, generate buzz, customer loyalty and acquire potential new customers.
    Show book
  • Online Marketing: 2 Books in 1 - Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business - cover

    Online Marketing: 2 Books in 1 -...

    Gerry T. Warner, Joe Wilson...

    • 0
    • 1
    • 0
    Do you want to achieve your Online Marketing goals and profit margins this year?Would you like to know proven marketing methods built strategically to boost today's online business? If yes, read on...
     
    In Online Marketing: 2 Books in 1: Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business, you will discover:
     
    - How to harness the power of the internet and Social Media to bring in a substantial income stream
     
    - What Social Media Marketing is and how it works to boost your business
     
    - How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram
     
    - Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market
     
    - The various Social Media Marketing tools you can implement now to help you gain profits
     
    - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services
     
    - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business
     
    - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing
     
    - Six reasons why Content Marketing is critical to your business or company’s success
     
    - A step-by-step plan on how to connect your target niche with your Content Marketing for business success
     
    - How to effectively learn about your target audience for better Content Marketing
     
    - Nine strategic places to place your content online for your target audience to easily access
     
    - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail
     
    - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources
     
    - Eight Secret Strategies on What Makes Great Content which leads to profit
     
    …and much, much more!
     
    Added BONUS:
     
    - Includes 2 Bonus Chapters: "How to Use Facebook Ads to grow your business" and "Integrating Content Marketing with Social Media Marketing”With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Social Media Marketing and Content Marketing or Online Marketing or have never sold a product or service before using these marketing methods, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits.So if you want to promote your products and services using this effective Online Marketing approach that leverages both social media and content and aims to boost your business this year, click on the “Buy Now” button to get started.
    Show book
  • The Innovator's Dilemma - When New Technologies Cause Great Firms to Fail - cover

    The Innovator's Dilemma - When...

    Clayton M. Christensen

    • 2
    • 5
    • 0
    Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsAn innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
    Show book