Other books that might interest you

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  Investable Entrepreneur - How to...

  James Church

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  Investors don't back entrepreneurs, they back Investable EntrepreneursToo many brilliant business ideas are killed by poor communication, leaving investors unable to understand the very basics of the business. When it comes to pitching, clarity is key.'The Six Principles of the Perfect Pitch' is a proven process that will help to make your pitch powerful, get you noticed, generate interest and have investors queuing up to help you succeed.Listen to this audiobook to understand: · The mind of an investor and what they are looking for · What funding assets you need for a successful investment campaign· How to promote your investment opportunity to relevant investors· How to increase your likelihood of success by 30×

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  Still Magic - a gin distiller's...

  Marcel Thompson

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  Gin’s resurgence is a global phenomenon and a new generation of gin makers are forging an exciting future.Armed with this book, you can count yourself among today’s intrepid creators and build upon gin’s legacy.Award-wining distiller, Marcel Thompson describes the building blocks to help you create high-quality gin.Read this book to understand:- How you can make gin inexpensively without fuss- That inexperience is not a barrier to success- The three core values that professional distillers hold dear- How to commercialise your gin legacy- Why simplicity is key

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  Lead Together - Stop...

  Tania Luna

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  Leaders today want to stop feeling overwhelmed and alone. They want to build engaged, diverse, resilient, and joyful teams that achieve greater things together. They want a better way to lead. Lead Together is a fictional story, grounded in psychology and laden with practical tools, that offers leaders a power-with rather than power-over paradigm. It explores how leaders can develop power jointly rather than use it as a top-down means of control in the form of an engaging, squirrelly narrative. Psychology researcher and leadership educator Tania Luna offers the tale of Sam Squirrel, branch manager of Nuts for You, Inc., whose company faces an impending forest recession. Sam employs the leadership tactics his boss, Jack Walnuts, taught him ("know the way and make them go your way") but achieves only distrust, disengagement, poor performance, and high turnover. During Sam's last-ditch effort to meet his quotas, he finds a hidden, thriving community that shows him a radical new way to lead. But will it be enough to save Nuts for You and help Sam realize his dream of becoming Chief Nut Officer?

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  Insights on Josh Kaufman’s The...

  Swift Reads

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  An MBA can cost well over six figures in tuition fees. No one needs a graduate degree in business to understand why that’s a bad deal… 
    
  Purchase this in-depth summary to learn more.

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  Awake at the Wheel - Getting...

  Mitchell Lewis Ditkoff

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  “Mitch Ditkoff has created a GPS for the innovation process. Awake at the Wheel is a witty and inspiring roadmap for the journey from ideas to invention!” (Donna Fenn, author of Alpha Dogs)  Awake at the Wheel is a book about ideas: what they are, where they come from, and what it takes to manifest them in a world not always ready for the new and the different. Simply put, it's a book about possibility, about the wellspring of creation, about the strange and fascinating process we all go through whenever we have an idea and try to do something about it. And while it's often said that “ideas are a dime a dozen,” the fact is that your idea—the one you can't get out of your head—is priceless. That is, IF you make the kind of effort required to turn that top of the line idea into a bottom line reality. Maybe it’s an idea for a new business. Maybe it’s an idea for a new product . . . or invention . . . or a book you want to write . . . or a school you want to open . . . or a move you want to make. Maybe it's an idea for something that will change the world . . . or if not THE world, then YOUR world. Whatever it is, one thing is clear: it's time for you to take the next step. Now!   “A superb catalyst for anyone with the urge to bring their best ideas into reality.” —Tim Gallwey, author of The Inner Game of Tennis and The Inner Game of Work

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  Unfiltered Marketing - 5 Rules...

  Stephen Denny, Paul Leinberger

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  Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.“Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddyYou can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

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