Drei Streifen gegen Puma - Wie aus einem Bruderzwist zwei Weltkonzerne entstanden
Sonja Schuhmacher, Jochen Schwarzer
Publisher: Campus Verlag
In this book Barbara Smit probes the history and rivalry between Adidas and Puma, two corporations with global operations. Since both companies were established in a small town by two brothers who had fallen out, the result is simultaneously an exciting family chronicle. It begins against the backdrop of the Second World War and allows every important sports event to the present day to pass in review.
About the Author:
Barbara Smit is an independent business journalist. She spent four years researching this book, perusing international archives and conducting exclusive interviews with many employees and family members.