Entrepreneur, CEO and leadership expert, Bobby Albert is the celebrated author of Principled Profits and True North Business. Bobby has made a lifelong study of leadership and workplace culture and their impact on growth and prosperity. In his latest book, Bobby directs his analysis and insights toward the country he loves. A cycling enthusiast, Bobby has logged almost 100,000 miles on his road bike. He and his wife, Susan, live in Wichita Falls, TX and have three married sons and eight grandchildren.